Web Content & Conversion Optimization Specialist

Sunrise Systems, Inc.; Saint Paul (MN); On-site; USD 55,000 - 85,000; Full time

Job summary

Sunrise Systems, Inc. in St. Paul, MN, is seeking a Content Analyst to optimize our client’s e-commerce platform, support resources, and web properties to boost usability, engagement, and digital performance.

You will create and maintain marketing content for customers and dealers, analyze content effectiveness with analytics, and partner with marketing, sales, product, and customer success teams to drive growth.

Qualifications

• 3+ years in content marketing, digital marketing, or web content management.
• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Optimize Digital Properties to improve usability and engagement.
• Develop Customer and Dealer Content for materials and training.
• Analyze content performance and implement data-driven improvements.
• Support Product Growth initiatives for PixelScout and FieldAgent.
• Collaborate with marketing, sales, product, and customer success teams.
• Other duties as assigned.

Skills

Content creation

Digital marketing

Website optimization

Data analysis

Cross-functional collaboration

3+ years experience

Analytics to improve engagement

Education

Graphic Design

Marketing

Tools

Google Analytics

SEO tools

CMS (Content Management System)

Job description

Sunrise Systems, Inc. in St. Paul, MN, is seeking a Content Analyst to optimize our client’s e-commerce platform, support resources, and web properties to boost usability, engagement, and digital performance.

You will create and maintain marketing content for customers and dealers, analyze content effectiveness with analytics, and partner with marketing, sales, product, and customer success teams to drive growth.