Content Analyst

Sunrise Systems, Inc.; Saint Paul (MN); On-site; USD 60,000 - 85,000; Full time

Job summary

Sunrise Systems, Inc. seeks a Content Analyst to optimize our clients' e-commerce platforms, customer support resources, and digital properties to improve usability and engagement.

The role emphasizes data‑driven content optimization, performance analysis, and cross‑functional collaboration with marketing, sales, product, and customer success teams to drive growth across PixelScout, FieldAgent, and sensor offerings.

Qualifications

• 3+ years of content marketing or digital marketing experience required.
• Experience with website content management and marketing materials.

Responsibilities

• Optimize client e-commerce and digital properties to boost usability and engagement.
• Create and manage marketing content for customers and dealers.
• Analyze content performance with website analytics to drive improvements.
• Collaborate with marketing, sales, product, and customer success teams.
• Support content growth for PixelScout, FieldAgent, and sensor offerings.
• Perform other duties as assigned.

Skills

Content marketing

Digital marketing

Web content management

Analytics

Cross-functional collaboration

3+ years experience

Content creation

Tools

Google Analytics

CMS

Job description

Work Hours: 1st shift position – 8 am to 4:30 pm – Minimal overtime

Job Description:

The Content Analyst will be responsible for continuously optimizing client's e-commerce platform, customer support resources, and primary web properties to improve digital performance, usability, customer engagement, and overall user experience. This role will develop and maintain customer- and dealer-facing marketing content, analyze digital content effectiveness, and drive ongoing website enhancements that support business growth objectives. The position will work cross-functionally with marketing, sales, product, and customer success teams to create targeted content and digital experiences that accelerate PixelScout adoption, support continued FieldAgent growth, and expand awareness and demand for client's sensor solutions. Through data-driven insights and content optimization, this role will play a key part in scaling client's digital marketing infrastructure and supporting revenue growth across multiple product lines.

Responsibilities:

• Optimize Digital Properties: Continuously improve client's e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
• Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
• Analyze and Improve Content Performance: Monitor website, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
• Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and client's sensor portfolio while supporting broader go‑to‑market strategies.
• Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
• Other job duties as assigned

Required Skills/Experience

• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.
• 3+ years in content marketing, digital marketing, or web content management.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.