Web Content & Analytics Specialist

University of Houston System; Houston (TX); On-site; USD 52,000 - 70,000; Full time

Job summary

The Web Content Specialist at University of Houston-Clear Lake (UHCL) supports enrollment and student success by keeping the campus site accurate, accessible, and user-focused. You will present clear program information and ensure students can access essential resources.

You will maintain the main UHCL site, create content templates, and analyze web activity using Google Analytics and Modern Campus. You’ll train department staff, review SiteImprove recommendations, and perform related duties to

Qualifications

• Bachelor's degree in Communications, Web Development, Media Arts, or a related field.
• Minimum of two years of professional web development and web maintenance experience.
• Knowledge of HTML, CSS, and content management systems.
• Experience with SEO, accessibility, and web analytics.

Responsibilities

• Maintains content on the main www.uhcl.edu website.
• Maintains and creates content layout templates.
• Monitors/analyzes web activity using Google Analytics and Modern Campus statistics.
• Trains department personnel to update and maintain their pages.
• Reviews and implements recommendations from SiteImprove, and performs related duties as assigned.

Skills

HTML

CSS

CMS

SEO

Accessibility

Analytics

Adobe Creative Suite

Image editing

Content creation

Data-driven decisions

Education

Bachelor's degree in Communications, Web Development, Media Arts, or a related field

Tools

Siteimprove

SEMRush

Google Data Studio

Job description

The Web Content Specialist at University of Houston-Clear Lake (UHCL) supports enrollment and student success by keeping the campus site accurate, accessible, and user-focused. You will present clear program information and ensure students can access essential resources.

You will maintain the main UHCL site, create content templates, and analyze web activity using Google Analytics and Modern Campus. You’ll train department staff, review SiteImprove recommendations, and perform related duties to