Web Analytics & Insights Specialist (GA4)

home24 SE; Germany (OH); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Up to 30 days paid vacation

Subsidized public transportation

Employee discounts

Job summary

A leading home & living e-commerce platform is seeking a Web Analyst to support marketing teams with data quality and actionable insights through data visualization. Responsibilities include implementing tracking concepts, evaluating marketing performance, and building dashboards. Ideal candidates will have experience with GA4, SQL, and a strong analytical mindset. This role offers a hybrid working model and opportunities for growth within a dynamic team environment.

Qualifications

• Professional experience in web analytics or data analysis in an e-commerce environment.
• Hands-on experience with Google Analytics 4 (GA4) and (server-side) Google Tag Manager (sGTM).
• Proficient in SQL for data integration and analysis.
• Basic understanding of HTML, CSS, and JavaScript.
• Excellent English communication skills.

Responsibilities

• Drive implementation and maintenance of tracking concepts in GA4 and sGTM.
• Evaluate performance of marketing campaigns across channels.
• Interpret data to help the team understand trends.
• Build and maintain interactive dashboards for monitoring key metrics.

Skills

Web analytics

Data analysis

Communication

SQL

GA4

sGTM

Python

Job description

A leading home & living e-commerce platform is seeking a Web Analyst to support marketing teams with data quality and actionable insights through data visualization. Responsibilities include implementing tracking concepts, evaluating marketing performance, and building dashboards. Ideal candidates will have experience with GA4, SQL, and a strong analytical mindset. This role offers a hybrid working model and opportunities for growth within a dynamic team environment.