Remote GA4 & GTM Analytics Architect

AUQ; United States; Remote; USD 82,656 - 165,312; Part time

Job summary

A leading SEO agency is seeking an expert-level freelance GA4 & GTM Specialist to enhance analytics solutions. The role involves improving data integrity, building advanced attribution models, and implementing server-side tracking. Ideal candidates have substantial experience in GA4 and JavaScript. This is a remote position that requires working North American hours, focusing on long-term analytics projects.

Qualifications

• Hands-on expertise with advanced GA4 and Google Tag Manager configurations.
• Proficiency in JavaScript for GTM and Data Layer manipulation.
• Experience implementing server-side GTM (ssGTM).
• Understanding of attribution modeling and analyzing multi-channel funnels.
• Ability to create insightful dashboards using Looker Studio.

Responsibilities

• Diagnose and reduce traffic bucket for accurate attribution.
• Implement and validate cross-domain tracking.
• Develop advanced attribution reports and models.
• Architect data flow connecting GA4 with client CRMs.
• Build custom GA4 explorations and automated dashboards.

Skills

Expert-level GA4 and GTM configuration

JavaScript proficiency for GTM

Server-side GTM (ssGTM) implementation

Attribution modeling expertise

Looker Studio proficiency

Problem-solving for tracking issues

Job description

A leading SEO agency is seeking an expert-level freelance GA4 & GTM Specialist to enhance analytics solutions. The role involves improving data integrity, building advanced attribution models, and implementing server-side tracking. Ideal candidates have substantial experience in GA4 and JavaScript. This is a remote position that requires working North American hours, focusing on long-term analytics projects.