Water+ Territory Manager — Ag & Turf Growth

Verdesian Brand; Colorado; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Verdesian Brand is seeking a Field Sales Representative to own and grow the Water+ volume across an assigned territory in the US, focusing on sod, turf, hay, pasture, and specialty segments. You will prospect new customers and build a robust customer base through direct and remote outreach.

You will partner with Account Managers and retailers to extend Water+ reach, provide application guidance by crop and irrigation method, and maintain CRM and account plans.

Qualifications

• 5+ years of full-time exempt sales experience in agriculture.
• BA/BS in an agriculture-related field preferred.
• Experience selling inoculants, fertilizer enhancers, micronutrients, or specialty liquid nutrition a plus; familiarity with irrigation and turf, sod, or forage production preferred.
• Proven ability to build a territory from the ground up, including through cold and remote outreach.
• Strong written, verbal, and presentation skills.
• Belief in the importance of nutrient use efficiency.

Responsibilities

• Own and grow Water+ volume across an assigned territory, building a customer base in sod, turf, hay, pasture, and specialty segments.
• Prospect new customers through direct and remote outreach, grower networks, and referrals from retailers, co-ops, veterinarians, and farriers.
• Partner with Account Managers, Strategic Accounts, and retail/co-op partners to extend Water+ reach.
• Follow up after first applications to confirm results, troubleshoot issues, and keep loads scheduled.
• Coordinate pickup, tote exchange, and delivery with customers and the Salt Lake City site team around planting, mowing, and baling windows.
• Build full-line Verdesian product knowledge to progress toward Account Manager or Strategic Account roles.
• Other duties as assigned.
• Serve as field liaison between customers and the Salt Lake City site on product quality, availability, and scheduling.
• Identify white-space opportunities by segment and irrigation type, and screen out poor-fit or compliance-risk prospects.
• Work with Marketing and R&D to gather proof points (soil and tissue tests, side-by-sides, testimonials).
• Maintain CRM, pipeline, load volumes, and account plans.
• Support field days, grower events, demonstrations, and sample fulfillment.
• Provide application guidance by crop and irrigation method.

Skills

Written communication

Verbal communication

Presentation skills

Education

BA/BS in agriculture-related field

Tools

CRM system

Job description

Verdesian Brand is seeking a Field Sales Representative to own and grow the Water+ volume across an assigned territory in the US, focusing on sod, turf, hay, pasture, and specialty segments. You will prospect new customers and build a robust customer base through direct and remote outreach.

You will partner with Account Managers and retailers to extend Water+ reach, provide application guidance by crop and irrigation method, and maintain CRM and account plans.