Walmart Advertising PPC Specialist

PLTFRM; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Bonus eligibility

401K + Company match

Unlimited PTO

Job summary

PLTFRM is seeking a Walmart Media Buyer to own day-to-day Walmart Connect campaign execution for a portfolio of brand partners. This hands-on, individual-contributor role focuses on precise optimization, reporting, and achieving brand commercial goals.

You will manage keyword and item targeting, bid and budget strategies, and placement optimization while collaborating with account and retail teams to drive profitable growth, share gains, and new-to-brand acquisition.

Qualifications

• 2+ years in digital advertising with hands-on Walmart Connect experience.
• Proficient in keyword/item targeting, bid/budget strategy, and lifecycle management.
• Strong knowledge of KPIs: ACOS, ROAS, TACoS, CTR, CVR.
• Excellent Excel/Sheets skills and comfort with ad-management platforms.
• Able to communicate performance clearly to internal teams.

Responsibilities

• Own day-to-day campaign execution for Walmart Connect across a portfolio.
• Monitor performance and adjust bids, budgets, and targeting.
• Launch and QA campaigns end-to-end.
• Support reporting and data-driven optimization recommendations.

Skills

Walmart Connect campaigns

Campaign optimization

Excel / Google Sheets

Data-driven decision making

Communication

Tools

Pacvue

Perpetua

Skai

Job description

PLTFRM is an industry-leading omnichannel commerce growth partner helping consumer brands win wherever people shop, founded in 2005. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, we help emerging and established brands expand distribution, scale smarter and accelerate growth.

More than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM is a place for people with an entrepreneurial spirit who are hungry to win and driven to add value. The people who thrive here are team-oriented problem solvers who care deeply about their work, their clients and one another. We give talented people the opportunity to take ownership, build meaningful partnerships and help great brands reach more consumers.

ABOUT THE ROLE

We’re looking for a Walmart Media Buyer to own day-to-day campaign execution and performance across Walmart Connect (Sponsored Products, Sponsored Brands, and Sponsored Display) for a portfolio of brand partners. This is a hands-on, individual-contributor role focused on sophisticated execution, sharp optimization, and clear reporting.

You’ll manage keyword and item targeting, bid and budget strategy, and placement optimization across your book of business, and partner closely with account and retail teams to make sure advertising execution ladders up to each brand’s commercial goals — profitable growth, share gains, and new-to-brand acquisition.

You’ll report to Walmart Advertising leadership and work alongside other buyers and specialists on the team.

This is a remote role, but strong preference for Bentonville, Chicago, Minneapolis or Los Angeles candidates.

WHAT YOU'LL OWN

Campaign Management + Optimization

• Own campaign execution: manage keyword and item targeting, bid and budget strategy, dayparting, and placement optimization across the Walmart Connect Sponsored Ads suite (Sponsored Products, Sponsored Brands, Sponsored Display).
• Optimize daily: monitor performance daily/weekly and make proactive bid, budget, and targeting adjustments to hit ACOS, ROAS, and TACoS targets.
• Full lifecycle ownership: launch, QA, and manage campaigns end-to-end — from initial build through ongoing optimization.
• Creative + testing: support creative testing and pilot new ad formats and placements as Walmart Connect releases them.

Reporting + Insights

• Build the reporting: maintain recurring performance reporting and dashboards across your book of business.
• Turn data into action: surface performance trends and translate them into clear, specific optimization recommendations.
• Support QBRs: prepare data-backed talking points and supporting materials for account teams ahead of client reviews.

Budget + Pacing

• Own pacing: track budget pacing against plan and flag risks or opportunities before they become issues.
• Plan for tentpoles: support forecasting and budget planning for key moments (holiday, new item launches, seasonal peaks).

WHAT YOU’LL BRING

• 2+ years in digital advertising, with hands-on experience managing Walmart Connect campaigns — agency or brand side.
• Demonstrated command of Walmart Sponsored Ads: keyword and item targeting, bid/budget strategy, and full campaign lifecycle management.
• Fluency in advertising KPIs — ACOS, ROAS, TACoS, CTR, CVR, new-to-brand — and the ability to translate them into optimization actions.
• Strong Excel/Google Sheets skills (pivot tables, formulas) and comfort with ad-management platforms such as Pacvue, Perpetua, or Skai.
• Sharp attention to detail and comfort managing multiple accounts and priorities at once.
• Strong written and verbal communication — able to explain performance and recommendations clearly to internal teams.

NICE TO HAVE

• Exposure to other retail media networks (Amazon Ads, Target Roundel, Instacart) or paid social/search.
• Experience across multiple CPG categories — health & wellness, beauty, food & beverage, personal care, pet.

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• 401K + Company match
• Unlimited PTO
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive.

PLTFRM provides reasonable accommodations throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.