Digital Account Manager

PLTFRM; Bentonville (AR); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

401K + Company match

Unlimited PTO

Competitive salary

Bonus eligibility

Job summary

PLTFRM is a leading omnichannel commerce growth partner helping consumer brands win wherever people shop. We are seeking a Digital Account Manager to own and accelerate digital growth across the Walmart ecosystem.

You will build and execute Walmart-specific strategies covering 1P/3P, content, advertising, site merchandising, external media, and promotions, partnering with the Omni Sales Director to integrate digital into the broader Walmart plan.

Qualifications

• 3-5+ years of experience in eCommerce, digital account management, retail, media or digital sales.
• Hands-on experience managing Walmart.com, Walmart Marketplace or a comparable major retail eCommerce platform.
• Strong understanding of Walmart's digital ecosystem, including 1P and 3P Marketplace, digital shelf, site merchandising, search promotions and retail media.
• Ability to analyze digital performance data and turn insights into actionable growth strategies.
• Strong client and stakeholder management skills with the ability to communicate recommendations clearly and confidently.
• Highly organized and comfortable managing multiple brands, priorities, and workstreams in a fast-paced environment.
• A proactive, growth-oriented mindset with the ability to identify opportunities and drive them from insight through execution.

Responsibilities

• Build and execute Walmart-aligned digital strategy across 1P/3P, content, advertising, and promotions.
• Own content strategy and digital shelf execution for visibility and conversion.
• Develop on-site and off-site advertising strategies with Walmart Connect and internal teams.
• Drive site merchandising and optimization across search and category pages.
• Partner with marketing to activate external traffic strategies and align with omnichannel goals.
• Collaborate with Omni Sales Director to ensure digital initiatives support broader Walmart strategy.

Skills

Ecommerce experience

Walmart experience

Digital strategy

Stakeholder management

Data analysis

Job description

PLTFRM is an industry-leading omnichannel commerce growth partner helping consumer brands win wherever people shop, founded in 2005. Through specialized teams and connected capabilities across sales, retail execution, e-commerce, media, analytics and supply chain, we help emerging and established brands expand distribution, scale smarter and accelerate growth.

More than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels—including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces. Together, we influence more than $12 billion in annual retail sales across categories ranging from food and wellness to pet, electronics and general merchandise.

Built on authentic relationships, progressive thinking and undeniable execution, PLTFRM offers talented people the opportunity to shape commerce, build meaningful partnerships, and help great brands reach more consumers.

ABOUT THE ROLE

We are looking for a Digital Account Manager to own and accelerate digital growth across the Walmart ecosystem. You will build and execute Walmart-specific strategies across digital penetration, 1P and 3P channel strategy, content, advertising, site merchandising, external media, and promotions.

You'll serve as the digital expert on the account, translating brand and omnichannel goals into actionable digital plans that drive visibility, conversion, and profitable growth. You will partner closely with the Omni Sales Director to ensure digital strategy is fully integrated into the broader Walmart business plan.

WHAT YOU'LL OWN

In this role, you will build and execute the digital strategy in alignment with the overall Walmart omnichannel strategy, including:

• Digital penetration and growth plans that identify opportunities to increase Walmart.com contribution and overall account performance.
• Build and manage 1P & 3P channel strategies, including assortment, availability, pricing, and Marketplace opportunities
• Own content strategy and digital shelf execution, ensuring product detail pages are optimized for discoverability, conversion, and brand consistency
• Develop on-site and off-site advertising strategies in partnership with Walmart Connect and internal media teams
• Drive site merchandising strategy, identifying opportunities to improve visibility across search, category pages, seasonal moments, and digital placements
• Partner with marketing and media teams to activate external traffic driving strategies
• Build digital promotional plans aligned to Walmart's key retail moments, events, and brand priorities
• Partner closely with the Omni Sales Director to ensure digital initiatives support the broader Walmart strategy and total omnichannel growth

Key Relationships

You will build and manage relationships across:

• Walmart.com site merchandising and eCommerce teams
• Internal advertising and media teams
• Cross functional PLTFRM teams across sales, media, content, analytics, and operations

WHAT YOU'LL BRING

• 3-5+ years of experience in eCommerce, digital account management, retail, media or digital sales, ideally within CPG or consumer brands
• Hands-on experience managing Walmart.com, Walmart Marketplace or a comparable major retail eCommerce platform
• Strong understanding of Walmart's digital ecosystem, including 1P and 3P Marketplace, digital shelf, site merchandising, search promotions and retail media
• Ability to analyze digital performance data and turn insights into actionable growth strategies
• Strong client and stakeholder management skills with the ability to communicate recommendations clearly and confidently
• Highly organized and comfortable managing multiple brands, priorities, and workstreams in a fast-paced environment
• A proactive, growth-oriented mindset with the ability to identify opportunities and drive them from insight through execution

WHAT PLTFRM OFFERS

• Competitive salary and bonus eligibility
• 401K + Company match
• Unlimited PTO
• Hybrid work environment
• The opportunity to work with leading consumer brands and shape the future of commerce

EQUAL EMPLOYMENT OPPORTUNITY

PLTFRM is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive.

PLTFRM provides reasonable accommodation throughout the recruitment process. If you need an accommodation to apply, interview or participate in any part of the hiring process, please let us know.