eCommerce Marketing Manager (Walmart)

Prestige Consumer Healthcare; South Carolina; Hybrid; USD 120,000 - 140,000; Full time

Job summary

Prestige Consumer Healthcare is seeking a Sales Manager to accelerate eCommerce growth through digital media and digital shelf strategies, primarily on Walmart with omnichannel experience.

You will lead retail media strategy, manage budgets, and collaborate with Sales, Brand, and Agency teams to drive profitable growth while optimizing campaigns and content for the digital shelf.

Qualifications

• Bachelor's degree required; MBA preferred.
• 4+ years of experience in eCommerce digital media, and/or performance marketing, with brand management experience
• Experience with Walmart Connect and Scintilla preferred
• Strong strategic thinking with hands-on execution in a fast-paced environment
• Ability to tie retailer analytics to media analytics, especially Walmart Scintilla
• Experience building scalable processes and cross-functional collaboration
• Excellent communication and ability to translate data into insights

Responsibilities

• Lead the development and execution of the retail media strategy.
• Own the digital shelf and optimize PDPs, content, and SEO.
• Collaborate with Sales, Brand, and Agency teams to align plans.
• Analyze performance (ROAS, incrementality, halo) to optimize spend.
• Align media plans with promotional and tentpole events.
• Forecast media investment against sales outcomes.

Skills

eCommerce digital media

Performance marketing

Walmart Connect

Brand management

Data analysis

Cross-functional collaboration

Education

Bachelor's Degree

MBA

Tools

Scintilla

Retail analytics platforms

Media reporting dashboards

Job description

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY

The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading agency team. This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.

MAJOR FUNCTIONAL RESPONSIBILITIES

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
• Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
• Connect marketing & merchandising plans to promotional and tentpole event strategies
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readines
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
• Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPI’s.

EXPECTED EXPERIENCE & QUALIFICATIONS

• Bachelor's Degree required; MBA preferred.
• 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
• Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; strongability to prioritize
• Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how theycan be used to link sales and media performance)
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
• Demonstrated success managing omnichannel retailer relationships
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
• Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
• Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
• Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards

Travel

10% ability to travel via car, plane, rail.

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

No Sponsorship

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

#HybridWork

We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri).

Work Hours

40 hours per week

Compensation Range

$120,000.00 - $140,000.00 annually