VP, Value-Based Care Marketing & Patient Experience

Healthcare Outcomes Performance Co. (HOPCo); Phoenix (AZ); On-site; USD 150,000 - 230,000; Full time

Job summary

Healthcare Outcomes Performance Co. (HOPCo) is seeking a senior marketing leader to drive VBC program awareness, patient and member outreach, and digital engagement across multiple channels.

You will collaborate with product, clinical, and operations teams to deliver compliant, high-impact campaigns and go-to-market strategies. The role emphasizes leadership of healthcare marketing teams, data-driven optimization, and cross-functional alignment to improve enrollment and participation in VBC

Qualifications

• Minimum ten years of progressive marketing experience, including healthcare-focused leadership.
• At least five years leading healthcare marketing teams or consumer engagement initiatives.
• Experience developing patient outreach campaigns in a regulated healthcare environment.
• Demonstrated ability to lead marketing teams while remaining engaged in execution.
• Experience with value-based care, population health, payer-provider relationships preferred.

Responsibilities

• Lead VBC program marketing strategy aligned with growth, engagement, and performance objectives.
• Translate business, clinical, and product strategies into marketing plans and roadmaps.
• Own annual and market-specific marketing plans, including audiences, channels, budgets, and timelines.
• Advise executives on patient, member, and provider communications and brand development.
• Ensure compliant communications across HIPAA, CAN-SPAM, TCPA, and related requirements.
• Define and monitor marketing KPIs; present insights to leadership.

Skills

Leadership

Strategic planning

Campaign management

Digital patient engagement

Content strategy

Brand development

Communication skills

Data-driven decision making

Education

Bachelor’s degree in marketing, communications, business, healthcare administration, or related field

Master’s degree preferred

Tools

CRM platforms

Marketing automation tools

Job description

Healthcare Outcomes Performance Co. (HOPCo) is seeking a senior marketing leader to drive VBC program awareness, patient and member outreach, and digital engagement across multiple channels.

You will collaborate with product, clinical, and operations teams to deliver compliant, high-impact campaigns and go-to-market strategies. The role emphasizes leadership of healthcare marketing teams, data-driven optimization, and cross-functional alignment to improve enrollment and participation in VBC