Senior Director, Value-Based Care Strategy & Communications

4062 Aetna Resources, LLC; Hartford (CT); On-site; USD 100,000 - 232,000; Full time

Job summary

CVS Health is seeking a Lead Director, Value-Based Care (VBC) Strategy & Communications to advance the VBC narrative across Commercial, Medicare, and Medicaid. The role leads development of enterprise proof points, market-facing content, and thought leadership to demonstrate value to internal and external audiences.

The ideal candidate has 10+ years in healthcare strategy, communications, or consulting, with proven ability to translate complex data into compelling business narratives and drive

Qualifications

• 10+ years of relevant healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Demonstrated success developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

VBC strategy

Executive communications

Cross-functional leadership

Healthcare consulting

RFP responses

Content development

Data storytelling

Education

Bachelor's degree

Job description

CVS Health is seeking a Lead Director, Value-Based Care (VBC) Strategy & Communications to advance the VBC narrative across Commercial, Medicare, and Medicaid. The role leads development of enterprise proof points, market-facing content, and thought leadership to demonstrate value to internal and external audiences.

The ideal candidate has 10+ years in healthcare strategy, communications, or consulting, with proven ability to translate complex data into compelling business narratives and drive