VP, Value-Based Care Marketing & Consumer Experience

The Center for Orthopedic and Research E; Phoenix (AZ); Remote; USD 140,000 - 230,000; Full time

Job summary

HOPCo is seeking a senior marketing executive to lead the market strategy for its value-based care (VBC) programs. You will guide cross-functional teams across clinical, product, analytics, and operations to translate complex healthcare programs into compelling patient- and provider-facing communications.

The role emphasizes digital patient engagement, go-to-market planning, and building brand and messaging frameworks that drive enrollment and participation across national markets, with

Qualifications

• Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
• Master’s degree in business, marketing, healthcare administration, public health, or related field preferred.
• 10+ years of progressive marketing experience with at least 5 years leading healthcare marketing teams.

Responsibilities

• Develop and lead the marketing strategy for VBC programs.
• Translate business, clinical, and product strategies into practical marketing plans, campaigns, messaging, and execution roadmaps.
• Own the development of annual and market-specific marketing plans, including target audiences, channel strategy, content, budgets, timelines, and measurable performance goals.
• Advise VBC executive leadership on patient, member, and provider communication strategy, brand development, and market opportunities.
• Balance long-term strategic planning with rapid execution in a dynamic healthcare environment.
• Lead patient and health plan member outreach strategies across multiple channels.
• Develop audience segmentation strategies, journeys, cadences, and calls to action to improve activation and enrollment.
• Ensure communications are accessible, culturally appropriate, and compliant with health privacy and marketing regulations.
• Partner with product, clinical, operational, and network leaders to align marketing with program goals.
• Define and monitor marketing performance indicators and use data to optimize campaigns.

Skills

Leadership

Strategic planning

Campaign management

Communication

Product marketing

Education

Bachelor’s degree in marketing/related field

Master’s degree in business/healthcare field (preferred)

Tools

CRM platforms

Marketing automation tools

Digital analytics

Content management

Job description

HOPCo is seeking a senior marketing executive to lead the market strategy for its value-based care (VBC) programs. You will guide cross-functional teams across clinical, product, analytics, and operations to translate complex healthcare programs into compelling patient- and provider-facing communications.

The role emphasizes digital patient engagement, go-to-market planning, and building brand and messaging frameworks that drive enrollment and participation across national markets, with