VP, Brand Marketing & Creative Strategy

Goldman Sachs; New York (NY); On-site; USD 115,000 - 270,000; Full time

Job summary

Goldman Sachs' Private Wealth Management seeks a Vice President, Brand Marketing and Creative Strategy to lead brand positioning, messaging, and advertising creative across PWM and wealth initiatives.

You will define market presence for ultra-high-net-worth clients, manage agencies, budgets, and cross-functional teams, ensuring alignment with the Goldman Sachs masterbrand and a rigorous measurement framework.

Qualifications

• Brand strategy and messaging leadership for financial services campaigns.
• Experience building and testing brand concepts across multiple channels.
• Ability to manage cross-functional teams and external partners.

Responsibilities

• Define and evolve PWM brand positioning and messaging architecture.
• Lead creative direction and ensure high-quality output across channels.
• Own budget and partner with agencies, production teams, and Legal/Compliance.

Skills

Brand strategy

Creative strategy

Campaign management

Stakeholder management

Budget management

Leadership

Compliance coordination

Agency relationship management

Education

Undergraduate degree

Job description

Goldman Sachs' Private Wealth Management seeks a Vice President, Brand Marketing and Creative Strategy to lead brand positioning, messaging, and advertising creative across PWM and wealth initiatives.

You will define market presence for ultra-high-net-worth clients, manage agencies, budgets, and cross-functional teams, ensuring alignment with the Goldman Sachs masterbrand and a rigorous measurement framework.