VP, Brand Marketing & Creative Strategy

The Goldman Sachs Group; New York (NY); On-site; USD 115,000 - 270,000; Full time

Job summary

Goldman Sachs is seeking a Vice President, Brand Marketing and Creative Strategy to lead brand positioning and messaging across Private Wealth Management and broader Wealth Management initiatives.

You will own the strategy, direct world-class creative, and manage agency partners, budgets, and cross-functional teams from insight through measured outcomes, ensuring alignment with the Goldman Sachs masterbrand.

Qualifications

• 8-12+ years in brand and creative strategy, including campaigns at agencies or financial services.
• Experience with testing and optimization of messaging and creative across channels.
• Strong ability to translate insight into brand positioning and commercial outcomes.
• Proven leadership in matrix organizations and cross-functional teams.

Responsibilities

• Define and evolve brand positioning, messaging architecture, and narrative platforms for PWM and related wealth solutions.
• Lead creative testing, rotation cadences, and modular systems for scalable campaigns.
• Own brand measurement and reporting on awareness, resonance, and impact.
• Partner with growth, digital media, and advisory teams to align brand with client acquisition and retention.

Skills

Brand strategy

Creative strategy

Messaging strategy

Leadership

Analytical literacy

Cross-functional partnership

Multi-channel fluency

Regulatory comfort

Budget management

Execution discipline

Education

Undergraduate degree in Marketing, Communications or related field

Job description

Goldman Sachs is seeking a Vice President, Brand Marketing and Creative Strategy to lead brand positioning and messaging across Private Wealth Management and broader Wealth Management initiatives.

You will own the strategy, direct world-class creative, and manage agency partners, budgets, and cross-functional teams from insight through measured outcomes, ensuring alignment with the Goldman Sachs masterbrand.