VP, US Analytics — Marketing Insight & Growth Leader

Franchise World Headquarters, LLC; Miami (FL); On-site; USD 222,000 - 278,000; Full time

Benefits offered by this job

Insurance Plans (Medical/Dental/Vision

401k

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More...

Job summary

Subway is seeking a seasoned VP of US Analytics to partner with the executive team and drive the analytics agenda across Marketing and Operations. You will shape strategy, own performance insights, and lead a high-impact team.

Based in the United States, this role focuses ~75% Marketing Analytics and ~25% Operations Analytics, delivering ROI, consumer insights, and franchisee profitability through data-driven decision making.

Responsibilities

• Set the vision and roadmap for US marketing analytics: media and campaign effectiveness, marketing mix modeling, attribution and incrementality testing.
• Advise the CMO and marketing leadership on investment, media allocation and channel strategy to maximize ROI.
• Lead pricing, promotion and offer analytics, including LTOs, menu and product mix, and price elasticity, to grow traffic, check and franchisee profitability.

Job description

Subway is seeking a seasoned VP of US Analytics to partner with the executive team and drive the analytics agenda across Marketing and Operations. You will shape strategy, own performance insights, and lead a high-impact team.

Based in the United States, this role focuses ~75% Marketing Analytics and ~25% Operations Analytics, delivering ROI, consumer insights, and franchisee profitability through data-driven decision making.