VP, Strategy: Performance Marketing & Brand

Adelphi Group; Chicago (IL); Hybride; USD 200 000 - 225 000; Plein temps

Résumé du poste

Critical Mass in Chicago is seeking a VP of Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You’ll operate at a high level with clients, shaping strategy across paid media and brand engagements, while fostering cross-functional collaboration.

This hybrid role requires travel. You will articulate data-driven recommendations, defend rationale, and guide clients toward optimal solutions, partnering with account teams and media partners

Qualifications

• 5+ years of senior strategy experience in digital advertising or agency settings.
• Proven track record managing relationships with senior stakeholders.
• Strong experience with performance media platforms and data-driven marketing strategies.
• Ability to balance short-term performance with long-term brand equity.
• Excellent ability to articulate and defend strategic recommendations.

Responsabilités

• Develop strategic recommendations grounded in data across paid media, brand, and customer engagement.
• Partner with account leaders to present and advise senior clients.
• Lead robust discussions to defend strategic rationale.
• Collaborate with media, creative, and account teams for integrated strategy execution.

Connaissances

Strategic leadership

Digital advertising strategy

Performance marketing

Client relationship management

Cross-functional collaboration

Data-driven recommendations

Outils

DSPs

Analytics platforms

Description du poste

Critical Mass in Chicago is seeking a VP of Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You’ll operate at a high level with clients, shaping strategy across paid media and brand engagements, while fostering cross-functional collaboration.

This hybrid role requires travel. You will articulate data-driven recommendations, defend rationale, and guide clients toward optimal solutions, partnering with account teams and media partners