Vice President, Strategy (Performance Marketing)

IPG Health, LLC; Chicago (IL); Híbrido; USD 200.000 - 225.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model (3 days in office)

Competitive salary

Descripción de la vacante

Critical Mass is seeking a Vice President, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. This hybrid Chicago-based role requires travel and collaboration with cross-functional teams to deliver integrated solutions.

The ideal candidate brings senior-level strategy experience in digital advertising, strong client leadership, and a proven ability to balance short-term performance with long-term brand equity.

Formación

• Senior strategic experience in digital advertising or marketing agency.
• Proven success managing complex client relationships with senior stakeholders.
• Strong experience with performance media platforms, DSPs, and data-driven marketing.
• Capability in performance and brand strategy balancing short-term and long-term.
• Ability to articulate strategy clearly and defend recommendations.
• Experience collaborating with media, creative, and account teams.

Responsabilidades

• Develop and articulate strategic recommendations grounded in data and insights.
• Partner with Account leaders to present to senior clients.
• Engage in robust discussions to defend strategic rationale.
• Collaborate with media, creative, and account management for integrated strategy.

Conocimientos

Senior strategy

Client management

Performance marketing

Brand strategy

Presentation skills

Cross-functional collaboration

Descripción del empleo

## Vice President, Strategy (Performance Marketing)Apply: Hybrid: Chicago, Illinois, United States of America: Full time: Posted 3 Days Ago: R14939**Agency:**Critical Mass **Job Function:**Strategy and Planning **Job Subfunction:**Account Planning and Brand Planning**Job Description:**Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a performance marketing, brand building, and customer experience domains. In this role, you'll operate at a high level across both performance marketing disciplines driving strategic excellence. This is an opportunity to work with industry leading brands, engage directly with clients, think strategically across channels, and build strong collaborative relationships. *Please note - this is a Hybrid role based out of our Chicago office that will require travel.* **What you'll do:** * Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement* Parter with Account leaders to present a unified serving as a trusted strategic advisor to senior clients.* Confidently and thoughtfully engage in robust discussions to present and defend strategic rationale* Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines **What you've got:** * Proven senior (Director/Group Director/VP) strategic experience within digital advertising or marketing agency setting, or customer experience consultancy* Proven success managing complex, high-stakes client relationships with senior stakeholders* Strong experience with performance media platforms, DSPs, and data-driven marketing strategy* Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity* Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions* Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives* Comfort operating across different client types, business models, and strategic challenges* Ability to synthesize complex information and develop clear, actionable strategic recommendations* Comfort moving between big-picture strategy and tactical execution* Problem-solving mindset and intellectual rigor **Nice To Have*** Experience with life sciences/AdTech/Agriculture or other heavily regulated categories and/or performance marketing accounts* Background with large multinational brands* B2B Customer Journey/Customer Lifecycle Management* Media planning or buying experience R14939#LI-EC1Salary Range: $200,000 - $225,000 USD*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*