VP, Strategy — Performance & Brand (Hybrid Chicago)

IPG Health, LLC; Chicago (IL); Hybrid; USD 200,000 - 225,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Competitive salary

Job summary

Critical Mass is seeking a Vice President, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. This hybrid Chicago-based role requires travel and collaboration with cross-functional teams to deliver integrated solutions.

The ideal candidate brings senior-level strategy experience in digital advertising, strong client leadership, and a proven ability to balance short-term performance with long-term brand equity.

Qualifications

• Senior strategic experience in digital advertising or marketing agency.
• Proven success managing complex client relationships with senior stakeholders.
• Strong experience with performance media platforms, DSPs, and data-driven marketing.
• Capability in performance and brand strategy balancing short-term and long-term.
• Ability to articulate strategy clearly and defend recommendations.
• Experience collaborating with media, creative, and account teams.

Responsibilities

• Develop and articulate strategic recommendations grounded in data and insights.
• Partner with Account leaders to present to senior clients.
• Engage in robust discussions to defend strategic rationale.
• Collaborate with media, creative, and account management for integrated strategy.

Skills

Senior strategy

Client management

Performance marketing

Brand strategy

Presentation skills

Cross-functional collaboration

Job description

Critical Mass is seeking a Vice President, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. This hybrid Chicago-based role requires travel and collaboration with cross-functional teams to deliver integrated solutions.

The ideal candidate brings senior-level strategy experience in digital advertising, strong client leadership, and a proven ability to balance short-term performance with long-term brand equity.