Vice President, Strategy (Performance Marketing)

Adelphi Group; Chicago (IL); Hybrid; USD 200,000 - 225,000; Full time

Job summary

Critical Mass in Chicago is seeking a VP of Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. You’ll operate at a high level with clients, shaping strategy across paid media and brand engagements, while fostering cross-functional collaboration.

This hybrid role requires travel. You will articulate data-driven recommendations, defend rationale, and guide clients toward optimal solutions, partnering with account teams and media partners

Qualifications

• 5+ years of senior strategy experience in digital advertising or agency settings.
• Proven track record managing relationships with senior stakeholders.
• Strong experience with performance media platforms and data-driven marketing strategies.
• Ability to balance short-term performance with long-term brand equity.
• Excellent ability to articulate and defend strategic recommendations.

Responsibilities

• Develop strategic recommendations grounded in data across paid media, brand, and customer engagement.
• Partner with account leaders to present and advise senior clients.
• Lead robust discussions to defend strategic rationale.
• Collaborate with media, creative, and account teams for integrated strategy execution.

Skills

Strategic leadership

Digital advertising strategy

Performance marketing

Client relationship management

Cross-functional collaboration

Data-driven recommendations

Tools

DSPs

Analytics platforms

Job description

Agency:

Critical Mass

Job Function:

Strategy and Planning

Job Subfunction:

Account Planning and Brand Planning

Job Description:

Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a performance marketing, brand building, and customer experience domains.

In this role, you’ll operate at a high level across both performance marketing disciplines driving strategic excellence. This is an opportunity to work with industry leading brands, engage directly with clients, think strategically across channels, and build strong collaborative relationships.

Please note - this is a Hybrid role based out of our Chicago office that will require travel.

What you’ll do:

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement
• Parter with Account leaders to present a unified serving as a trusted strategic advisor to senior clients.
• Confidently and thoughtfully engage in robust discussions to present and defend strategic rationale
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines

What you’ve got:

• Proven senior (Director/Group Director/VP) strategic experience within digital advertising or marketing agency setting, or customer experience consultancy
• Proven success managing complex, high-stakes client relationships with senior stakeholders
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
• Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
• Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
• Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
• Comfort operating across different client types, business models, and strategic challenges
• Ability to synthesize complex information and develop clear, actionable strategic recommendations
• Comfort moving between big-picture strategy and tactical execution
• Problem-solving mindset and intellectual rigor

Nice To Have

• Experience with life sciences/AdTech/Agriculture or other heavily regulated categories and/or performance marketing accounts
• Background with large multinational brands
• B2B Customer Journey/Customer Lifecycle Management
• Media planning or buying experience

Salary Range: $200,000 - $225,000 USD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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