VP, Strategy: Brand & Performance Leader (New York)

Interpublic

United States

On-site

USD 210,000 - 240,000

Full time

14 days+

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Job summary

Omnicom Group is seeking a VP, Strategy to drive strategic initiatives across a premium portfolio of brands, spanning performance marketing, brand building, and customer experience. The role operates across brand and performance disciplines, translating data into actionable plans for client objectives.

Based in New York, the position emphasizes senior client leadership, cross-functional collaboration, and clear communication of complex strategy.

Qualifications

  • Proven strategic experience at VP or Group Director level.
  • Experience managing high-stakes client relationships.
  • Strong experience with performance media platforms and data-driven marketing.
  • Capability in both performance and brand strategy; balance short-term with long-term.
  • Ability to articulate strategy and defend recommendations.
  • Experience working with media, creative, and account teams in an IAT environment.
  • Comfort across different client types and strategic challenges.
  • Ability to synthesize complex information into actionable recommendations.
  • Ability to move between big-picture strategy and tactical execution.
  • Problem-solving mindset.

Responsibilities

  • Develop strategic recommendations grounded in data and insights.
  • Partner with senior clients as trusted advisor and defend strategic rationale.
  • Collaborate with media teams, creative partners, and account management for integrated execution.

Skills

Strategic leadership
Senior stakeholder management
Data-driven marketing
Brand & performance balance
Strategic communication

Tools

DSPs

Job description

Omnicom Group is seeking a VP, Strategy to drive strategic initiatives across a premium portfolio of brands, spanning performance marketing, brand building, and customer experience. The role operates across brand and performance disciplines, translating data into actionable plans for client objectives.

Based in New York, the position emphasizes senior client leadership, cross-functional collaboration, and clear communication of complex strategy.

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