VP, Strategy & CRM Transformation

MARUS Marc, Inc; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Targetbase, part of Omnicom Precision Marketing Group, seeks a Vice President of Strategy to lead CRM and engagement across a portfolio of brands. You will translate data into a clear strategic narrative and guide teams toward transformational, enterprise‑scale outcomes.

The role requires executive presence, cross‑functional influence, and a track record of multi‑channel CRM leadership across industries. Located in the Dallas–Fort Worth area, with a hybrid schedule, you’ll partner with senior

Qualifications

• Minimum 12–15 years in data-driven marketing, CRM, or customer experience strategy.
• Experience leading CRM at enterprise or portfolio level across multiple industries.
• Proven success overseeing multi-channel CRM and engagement strategies.
• Strong consultative selling, organic account growth, and executive-level client engagement.

Responsibilities

• Provide executive-level oversight of CRM and engagement strategy across clients.
• Lead CRM and customer journey development for acquisition, onboarding, engagement, and retention.
• Act as trusted senior advisor to clients, guiding challenges and opportunities with insight-led storytelling.
• Partner with business development and leadership to drive growth and strategic opportunities.
• Mentor and coach other strategists, establishing standards and maturing CRM thinking.

Skills

CRM strategy

Executive leadership

Data storytelling

Multi-industry

Education

Bachelor's degree

Master's degree

Job description

Targetbase, part of Omnicom Precision Marketing Group, seeks a Vice President of Strategy to lead CRM and engagement across a portfolio of brands. You will translate data into a clear strategic narrative and guide teams toward transformational, enterprise‑scale outcomes.

The role requires executive presence, cross‑functional influence, and a track record of multi‑channel CRM leadership across industries. Located in the Dallas–Fort Worth area, with a hybrid schedule, you’ll partner with senior