Vice President, Strategy

MARUS Marc, Inc; United States; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Targetbase, part of Omnicom Precision Marketing Group, seeks a Vice President of Strategy to lead CRM and engagement across a portfolio of brands. You will translate data into a clear strategic narrative and guide teams toward transformational, enterprise‑scale outcomes.

The role requires executive presence, cross‑functional influence, and a track record of multi‑channel CRM leadership across industries. Located in the Dallas–Fort Worth area, with a hybrid schedule, you’ll partner with senior

Qualifications

• Minimum 12–15 years in data-driven marketing, CRM, or customer experience strategy.
• Experience leading CRM at enterprise or portfolio level across multiple industries.
• Proven success overseeing multi-channel CRM and engagement strategies.
• Strong consultative selling, organic account growth, and executive-level client engagement.

Responsibilities

• Provide executive-level oversight of CRM and engagement strategy across clients.
• Lead CRM and customer journey development for acquisition, onboarding, engagement, and retention.
• Act as trusted senior advisor to clients, guiding challenges and opportunities with insight-led storytelling.
• Partner with business development and leadership to drive growth and strategic opportunities.
• Mentor and coach other strategists, establishing standards and maturing CRM thinking.

Skills

CRM strategy

Executive leadership

Data storytelling

Multi-industry

Education

Bachelor's degree

Master's degree

Job description

Agency: Targetbase

Job Function: Strategy and Planning

Job Subfunction: Account Planning and Brand Planning

Job Description

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1:1 customer experience, enhancing engagement and driving more profitable outcome for clients.

JOB SCOPE & PURPOSE

A Vice President of Strategy is responsible for defining, overseeing, and evolving the overarching CRM and engagement strategy across a portfolio of brands/clients, ensuring strategic consistency, rigor, and long‑term value creation. This role partners closely with senior client stakeholders and internal leadership to align business objectives, data-driven insights, and customer experience vision. The VP must be adept at translating data and market signals into a clear, compelling strategic narrative that guides teams, influences clients, and impacts enterprise‑level decision‑making. He/she serves as a senior strategic authority in CRM, customer acquisition, and ongoing journey orchestration. The ideal candidate is a confident, consultative leader who thrives in ambiguity, brings a strong point of view, and inspires teams to think beyond execution toward transformational impact.

MAIN RESPONSIBILITIES

• Strategic Oversight & Thought Leadership: Provides executive-level oversight of CRM and engagement strategy for assigned clients, setting the strategic vision, ensuring alignment across workstreams, and elevating the quality and consistency of strategic output across teams.
• CRM & Customer Journey Leadership: Guides the development of consumer‑centric CRM strategies across acquisition, onboarding, engagement, and retention, ensuring data, insights, and analytics are synthesized into an integrated, end-to‑end customer story.
• Client Partnership & Influence: Acts as a trusted senior advisor to clients, using insight‑led storytelling to frame challenges, articulate opportunities, and influence long‑term strategic direction. Leads high‑level strategic discussions, roadmap development, and future‑state visioning.
• Innovation, Growth & Commercial Impact: Partners with business development and account leadership to drive growth, shaping differentiated, insight‑driven solutions and helping clients see beyond individual campaigns to broader ecosystem opportunities.
• Team Leadership & Enablement: Provides mentorship and strategic guidance to other strategists, establishing strategic standards, coaching teams on data interpretation and narrative development, and ensuring CRM thinking continues to mature across the organization.

EDUCATION & EXPERIENCE

• Minimum of 12–15 years of experience in data‑driven consumer marketing, CRM, or customer experience strategy
• Demonstrated experience leading CRM strategy at an enterprise or portfolio level, with experience across multiple industries
• Proven success developing and overseeing complex, multi‑channel CRM and engagement strategies
• Strong background in consultative selling, organic account growth, and executive‑level client engagement
• Bachelor’s Degree required; Master’s Degree highly preferred

KNOWLEDGE & ABILITY

• Expert‑level understanding of CRM, customer data, analytics, and journey orchestration
• Exceptional ability to connect data, insights, and business context into a clear, persuasive strategic narrative for senior audiences
• Proven ability to influence without authority and align cross‑functional teams around a shared strategic vision
• Deep knowledge of emerging technologies, platforms, and trends shaping consumer behavior and personalization
• Executive presence with strong presentation, facilitation, and storytelling skills
• Highly collaborative leadership style with strong listening, coaching, and relationship‑building capabilities

POSITION REQUIREMENTS

• Overtime as necessary
• Travel is required

LOCATION & HYBRID

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas‑FortWorth area and willing to be onsite in the Irving office 3 days per week.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data‑driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and digital experience design and development.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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