VP, Segment Marketing & Growth Strategy

BNY; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Excellent benefits package

401(k) plan with company match

Paid time off and well-being programs

Job summary

BNY is seeking a Vice President, Segment Marketing in New York City to lead strategic marketing across defined client segments. You will drive go-to-market plans, coordinate with product, communications, and commercial teams, and shape messaging for multiple personas.

The role emphasizes data-driven insights, campaign development, and thought leadership content across digital, events, and ABM channels.

Qualifications

• 5-10 years of B2B marketing experience in financial services or related industry.
• Experience developing and executing segment-specific marketing strategies across multiple segments.
• Excellent written and verbal communication for sophisticated audiences.
• Highly analytical with KPI-driven decision making.
• Ability to run experiments and optimize performance in a matrixed org.

Responsibilities

• Develop and execute segment-specific marketing strategies and plans.
• Understand client segments across personas, buying centers, and needs.
• Collaborate with Platform, Communications, and Commercial teams for aligned messaging.
• Create multichannel campaigns (digital, events, email, ABM) and optimize journeys.
• Lead content creation for thought leadership, case studies, and collateral.

Skills

B2B marketing

Segment marketing

Stakeholder collaboration

Analytical mindset

Agile growth marketing

Job description

BNY is seeking a Vice President, Segment Marketing in New York City to lead strategic marketing across defined client segments. You will drive go-to-market plans, coordinate with product, communications, and commercial teams, and shape messaging for multiple personas.

The role emphasizes data-driven insights, campaign development, and thought leadership content across digital, events, and ABM channels.