VP, Segment Marketing

BNY; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Excellent benefits package

401(k) plan with company match

Paid time off and well-being programs

Job summary

BNY is seeking a Vice President, Segment Marketing in New York City to lead strategic marketing across defined client segments. You will drive go-to-market plans, coordinate with product, communications, and commercial teams, and shape messaging for multiple personas.

The role emphasizes data-driven insights, campaign development, and thought leadership content across digital, events, and ABM channels.

Qualifications

• 5-10 years of B2B marketing experience in financial services or related industry.
• Experience developing and executing segment-specific marketing strategies across multiple segments.
• Excellent written and verbal communication for sophisticated audiences.
• Highly analytical with KPI-driven decision making.
• Ability to run experiments and optimize performance in a matrixed org.

Responsibilities

• Develop and execute segment-specific marketing strategies and plans.
• Understand client segments across personas, buying centers, and needs.
• Collaborate with Platform, Communications, and Commercial teams for aligned messaging.
• Create multichannel campaigns (digital, events, email, ABM) and optimize journeys.
• Lead content creation for thought leadership, case studies, and collateral.

Skills

B2B marketing

Segment marketing

Stakeholder collaboration

Analytical mindset

Agile growth marketing

Job description

Job Description

We’re seeking a future team member for the role of Vice President, Segment Marketing to join our global client marketing organization. This role is in our New York City, NY.

In this role, you’ll make an impact in the following ways:

• Segment Strategy & Planning
• Client Understanding: Develop a deep understanding of the Alternatives, Investment Managers, Insurance, Banks and Broker Dealers, etc segments, including their needs, pain points, buying centers, and decision‑making behaviors across key personas
• Proven experience developing and executing marketing strategies for defined client segments, multi‑segment experience (e.g., Alternatives, Investment Managers, Insurance and Broker Dealers) strongly preferred.
• Go-to-Market Strategy: Create and execute segment‑specific go-to-market strategies aligned with business goals and revenue targets.
• Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
• Stakeholder Collaboration
• Cross‑Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Campaign Development & Execution:
• Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
• Integrated Marketing: Design and execute multichannel campaigns spanning digital, events, email, paid/owned media, and account-based marketing (ABM); optimize journeys by segment and persona.
• Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment‑specific events.

To be successful in this role, we’re seeking the following:

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments, multi‑segment experience (e.g., Investment, Insurance and Banks and Broker Dealers) strongly preferred.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success
• Ability to manage multiple priorities and stakeholders in a fast‑paced environment.
• Experience in motivating teams while collaborating in a matrixed organization

About The Team

At BNY, our culture speaks for itself, check out the latest BNY news at BNY Newsroom & BNY LinkedIn

Here’s a Few Of Our Recent Awards

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• "Most Just Companies", Just Capital and CNBC, 2025

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The expected base salary for this position when employment commences can be found in the Job Info section at the bottom of the posting.

Base salary offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Base salary is only part of the total rewards package, which may include eligibility for an annual discretionary incentive award. Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.