VP, Regional Branch Growth & Strategy

Service 1st Federal Credit Union; Danville (VA); On-site; USD 120,000 - 190,000; Full time

Job summary

Service 1st Federal Credit Union seeks a Vice President Branch Market to drive growth across assigned markets while supervising Assistant Market Managers and branch staff. The role focuses on expanding deposits, managing lending, and delivering exceptional member service across multiple branches.

The incumbent will lead sales initiatives, cultivate relationships with employer groups and members, and ensure branch operations align with policy and regulatory standards.

Qualifications

• Three to five years of related experience in financial services.
• Strong sales and relationship-management abilities.
• Knowledge of branch operations and lending processes.

Responsibilities

• Attract new external business relationships through focused calling and sales.
• Lead branch sales and member service initiatives to drive growth.
• Monitor branch operations and results, ensuring compliance with policies.
• Oversee deposit and lending services at the branch and assist with underwriting.
• Hire, train, coach, and evaluate branch staff to meet targets.
• Communicate with main office and management; prepare standard reports.

Skills

Sales leadership

Relationship building

Analytical skills

Financial services knowledge

Education

High school diploma or GED

Job description

Service 1st Federal Credit Union seeks a Vice President Branch Market to drive growth across assigned markets while supervising Assistant Market Managers and branch staff. The role focuses on expanding deposits, managing lending, and delivering exceptional member service across multiple branches.

The incumbent will lead sales initiatives, cultivate relationships with employer groups and members, and ensure branch operations align with policy and regulatory standards.