VP, Publisher Product Strategy & Programmatic Growth

CMI Media Group; New York (NY); On-site; USD 210,000 - 320,000; Full time

Job summary

CMI Media Group seeks a visionary VP of Product Strategy to shape the future of publisher solutions and programmatic integrations. You will lead cross‑functional teams across engineering, sales, marketing, and business development to drive adoption and business impact.

You will bring 10+ years in product leadership with hands‑on ad ops experience, translating market needs into a clear roadmap, KPIs, and practical, scalable solutions for publishers and SSPs.

Qualifications

• 10+ years in product management or strategy, with 5+ years in adtech platforms.
• 3–5 years in hands-on Ad Operations at a major publisher or SSP.
• Strong knowledge of RTB, header bidding, server-to-server integrations, and formats.
• Ability to translate technical detail into customer value and business outcomes.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Set long‑term strategy and roadmap for publisher solutions.
• Assess customer needs and market trends in the programmatic ecosystem.
• Translate strategy into product requirements with Engineering.
• Apply Ad Ops insight to shape practical solutions.
• Collaborate with Engineering, Sales, Marketing, and Product for launches.
• Define KPIs and iterate based on data.
• Partner with Legal on data agreements and privacy.
• Share industry perspectives via presentations and thought leadership.

Skills

Product leadership

Ad tech knowledge

Strategic vision

Stakeholder management

Data-driven decision making

Education

Bachelor's degree or equivalent

Job description

CMI Media Group seeks a visionary VP of Product Strategy to shape the future of publisher solutions and programmatic integrations. You will lead cross‑functional teams across engineering, sales, marketing, and business development to drive adoption and business impact.

You will bring 10+ years in product leadership with hands‑on ad ops experience, translating market needs into a clear roadmap, KPIs, and practical, scalable solutions for publishers and SSPs.