Vice President, Product Strategy

CMI Media Group; New York (NY); On-site; USD 210,000 - 320,000; Full time

Job summary

CMI Media Group seeks a visionary VP of Product Strategy to shape the future of publisher solutions and programmatic integrations. You will lead cross‑functional teams across engineering, sales, marketing, and business development to drive adoption and business impact.

You will bring 10+ years in product leadership with hands‑on ad ops experience, translating market needs into a clear roadmap, KPIs, and practical, scalable solutions for publishers and SSPs.

Qualifications

• 10+ years in product management or strategy, with 5+ years in adtech platforms.
• 3–5 years in hands-on Ad Operations at a major publisher or SSP.
• Strong knowledge of RTB, header bidding, server-to-server integrations, and formats.
• Ability to translate technical detail into customer value and business outcomes.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Set long‑term strategy and roadmap for publisher solutions.
• Assess customer needs and market trends in the programmatic ecosystem.
• Translate strategy into product requirements with Engineering.
• Apply Ad Ops insight to shape practical solutions.
• Collaborate with Engineering, Sales, Marketing, and Product for launches.
• Define KPIs and iterate based on data.
• Partner with Legal on data agreements and privacy.
• Share industry perspectives via presentations and thought leadership.

Skills

Product leadership

Ad tech knowledge

Strategic vision

Stakeholder management

Data-driven decision making

Education

Bachelor's degree or equivalent

Job description

Shape the technology powering the future of digital publishing.

Digital advertising is evolving fast—and publishers need smarter, more adaptable technology to keep pace. We’re looking for a tech-savvy product leader to set the vision for our publisher solutions and turn complex market needs into products that deliver real business value.

As Vice President, Product Strategy, you’ll work at the intersection of publisher and SSP business teams, partner technology teams, and our internal engineering organization. You’ll guide the evolution of our publisher products and programmatic integrations, bringing a strategic perspective grounded in hands‑on ad operations experience.

What you’ll do

• Set the product direction: Own and champion the long‑term strategy and roadmap for publisher solutions, aligned with company goals and shifts in the market.
• Spot opportunities: Assess customer needs, competitive offerings, and emerging trends across the programmatic ecosystem, especially publisher and SSP requirements.
• Turn vision into products: Translate strategy into clear product requirements and priorities, partnering closely with Engineering to guide development and delivery.
• Bring real‑world Ad Ops insight: Apply your experience with yield optimization, latency, ad quality, fill rates, header bidding, integrations, and reporting to shape practical solutions.
• Build alignment: Collaborate with Engineering, Sales, Marketing, Business Development, and Product teams to support successful launches and adoption.
• Measure and improve: Define product KPIs, track performance after launch, and use data and feedback to guide iteration.
• Support responsible innovation: Partner with Legal and Compliance on data agreements, privacy policies, and security considerations.
• Contribute to industry thinking: Share informed perspectives through presentations and thought leadership.

What you’ll bring

• 10+ years of progressive experience in product management or product strategy, including at least 5 years focused on ad tech platforms such as SSPs, DSPs, ad exchanges, or ad servers.
• At least 3–5 years in a hands‑on Ad Operations role at a major publisher or SSP, including yield management, programmatic setup, troubleshooting, and partner integrations
• Deep knowledge of the programmatic advertising ecosystem, including RTB, header bidding, server‑to‑server integrations, and display, video, native, and CTV formats
• A strong understanding of publisher monetization and ad quality challenges.
• The ability to connect technical detail to customer needs and business outcomes—and to make sound decisions using data.
• Familiarity with software development practices and emerging technologies.
• Excellent communication, presentation, and relationship‑building skills, with the ability to influence stakeholders across teams and organizations.
• A bachelor’s degree or equivalent work experience.