VP, Programmatic

confidential; United States; On-site; USD 247,000 - 300,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Other plan benefits per documents

Union benefits per CBA

Job summary

Red Seat Ventures seeks an executive to lead and scale its Programmatic and Network Sales revenue, focused on audio advertising and expanding into video as opportunities grow. You will guide Direct Account Executives and a DSP/Programmatic Partnerships team, shaping an integrated go-to-market across direct and programmatic channels.

The role drives revenue growth, deepens agency and advertiser relationships, and optimizes yield while positioning the network as a leader in performance-driven

Qualifications

• 15+ years of digital advertising sales experience, with deep expertise in programmatic.
• Proven leadership experience managing senior sales and/or partnerships teams.
• Strong understanding of: programmatic audio, DSP ecosystems, PMP and PG deals, agency holding company structures.
• Experience selling network inventory across direct and programmatic channels.
• Familiarity with video and/or CTV monetization strategies is strongly preferred.
• Demonstrated track record of hitting and exceeding revenue targets.
• Strong executive presence and ability to interface with senior agency and advertiser stakeholders.
• Analytical mindset with comfort around yield optimization and pricing strategy.

Responsibilities

• Refine and execute the overall Network revenue strategy across audio and emerging video offerings.
• Align Network sales strategy with broader company revenue goals and SVP, Sales priorities.
• Build a scalable go-to-market framework across Network Direct Sales, PMP/Programmatic Guaranteed, Open Marketplace Optimization, DSP partnerships and integration.
• Own and deliver against Network revenue targets.
• Establish strong relationships with major DSPs, agency holding companies, and independent agencies.
• Partner with Marketing and Ad Ops to improve positioning, packaging, and yield strategy.
• Monitor market trends to proactively adjust strategy.
• Create clear roles, compensation alignment, and accountability structures.
• Build a performance culture focused on revenue growth, client retention, and innovation.
• Partner with Product, Ad Operations, Finance to align packaging, delivery, pricing and forecasting.
• Establish KPIs and improve forecasting accuracy and pipeline visibility.
• Drive performance tracking across PMP growth, DSP revenue, Direct IO revenue, yield and fill rates.

Skills

Programmatic audio

DSP ecosystems

PMP and PG deals

Agency relationships

Executive presence

Revenue growth mindset

Yield optimization

Job description

Overview Of The Company Job Description

Red Seat Ventures partners with leading brands, creators, and organizations to build and scale digital-first media businesses. We combine strategic insight, creative excellence, and operational rigor to deliver content-driven platforms that engage audiences and drive sustainable growth.

Position Overview

Red Seat Ventures seeking a strategic and revenue-driven VP, Programmaticto lead and scale our Programmatic and Network Sales revenue organization, with a primary focus on audio advertising and the strategic expansion into video as market opportunities evolve.

This executive will advise our team of Direct Account Executives and oversee our DSP/Programmatic Partnerships team, building an integrated go-to-market strategy across direct and programmatic channels. The role is responsible for driving revenue growth, deepening agency and advertiser relationships, optimizing yield, and positioning our network as a market leader in performance-driven audio (and emerging video) campaigns.

The ideal candidate combines deep programmatic expertise with strong direct sales leadership, understands the evolving audio ecosystem, and can motivate and guide a high-performing team aligned to aggressive revenue targets.

Key Responsibilities

Strategic Leadership

• Refine and execute the overall Network revenue strategy across audio and emerging video offerings.
• Align Network sales strategy with broader company revenue goals and SVP, Sales priorities.
• Build a scalable go-to-market framework across:
  • Network Direct Sales
  • PMP/Programmatic Guaranteed
  • Open Marketplace Optimization
  • DSP partnerships and integration

Revenue Growth & Market Development

• Own and deliver against Network revenue targets.
• Establish strong relationships with major DSPs, agency holding companies, and independent agencies.
• Partner with Marketing and Ad Ops to improve positioning, packaging, and yield strategy.
• Monitor market trends to proactively adjust strategy.

Team Leadership & Development

• Create clear roles, compensation alignment, and accountability structures.
• Build a performance culture focused on revenue growth, client retention, and innovation.

Cross-Functional Collaboration

• Partner with:
  • Product to shape network packaging and new offerings
  • Ad Operations to improve execution and delivery efficiency
  • Finance on pricing, yield management, forecasting & reporting
• Ensure alignment between direct and programmatic strategies to avoid channel conflict & maximize total revenue.

Operational Excellence

• Establish clear KPIs across direct and programmatic revenue streams.
• Improve forecasting accuracy and pipeline visibility.
• Implement scalable sales processes.
• Drive performance tracking across:
  • PMP growth
  • DSP revenue contribution
  • Direct IO revenue
  • Yield and fill rates

Qualifications

• 15+ years of digital advertising sales experience, with deep expertise in programmatic.
• Proven leadership experience managing senior sales and/or partnerships teams.
• Strong understanding of:
  • Programmatic audio
  • DSP ecosystems
  • PMP and PG deals
  • Agency holding company structures
• Experience selling network inventory across direct and programmatic channels.
• Familiarity with video and/or CTV monetization strategies is strongly preferred.
• Demonstrated track record of hitting and exceeding revenue targets.
• Strong executive presence and ability to interface with senior agency and advertiser stakeholders.
• Analytical mindset with comfort around yield optimization and pricing strategy.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $247,000.00-300,000.00 annually.

Benefits

• medical/dental/vision
• insurance
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents
• Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement