VP, Programmatic, Red Seat Ventures

Fox Corporation; New York; On-site; USD 247,000 - 300,000; Full time

Benefits offered by this job

FOX Benefits

Job summary

FOX is seeking a strategic VP, Programmatic to lead and scale our Network revenue organization with a focus on audio and the strategic expansion into video as opportunities grow.

This executive will oversee Direct Account Executives and a DSP Partnerships team, crafting an integrated go-to-market across direct and programmatic channels to drive revenue, deepen agency relationships, optimize yield, and position FOX as a market leader in performance-driven campaigns.

Qualifications

• 15+ years of digital advertising sales experience with programmatic expertise.
• Proven leadership of senior sales or partnerships teams.
• Strong understanding of programmatic audio and burgeoning video monetization.

Responsibilities

• Refine and execute the network revenue strategy across audio and video.
• Lead and develop Direct Account Executives and the DSP Partnerships team.
• Build an integrated go-to-market across direct and programmatic channels.
• Strengthen agency relationships and optimize yield and pricing.

Skills

Programmatic sales

Leadership

DSP ecosystems

Revenue growth

Agency relationships

Job description

OVERVIEW OF THE COMPANY

Red Seat Ventures partners with leading brands, creators, and organizations to build and scale digital-first media businesses. We combine strategic insight, creative excellence, and operational rigor to deliver content-driven platforms that engage audiences and drive sustainable growth.

POSITION OVERVIEW

Red Seat Ventures seeking a strategic and revenue-driven VP, Programmatic to lead and scale our Programmatic and Network Sales revenue organization, with a primary focus on audio advertising and the strategic expansion into video as market opportunities evolve. This executive will advise our team of Direct Account Executives and oversee our DSP/Programmatic Partnerships team, building an integrated go-to-market strategy across direct and programmatic channels. The role is responsible for driving revenue growth, deepening agency and advertiser relationships, optimizing yield, and positioning our network as a market leader in performance-driven audio (and emerging video) campaigns. The ideal candidate combines deep programmatic expertise with strong direct sales leadership, understands the evolving audio ecosystem, and can motivate and guide a high-performing team aligned to aggressive revenue targets.

KEY RESPONSIBILITIES

Strategic Leadership Refine and execute the overall Network revenue strategy across audio and emerging video offerings. Align Network sales strategy with broader company revenue goals and SVP, Sales priorities. Build a scalable go-to-market framework across: Network Direct Sales PMP/Programmatic Guaranteed Open Marketplace Optimization DSP partnerships and integration Revenue Growth & Market Development Own and deliver against Network revenue targets. Establish strong relationships with major DSPs, agency holding companies, and independent agencies. Partner with Marketing and Ad Ops to improve positioning, packaging, and yield strategy. Monitor market trends to proactively adjust strategy.

Team Leadership & Development Create clear roles, compensation alignment, and accountability structures. Build a performance culture focused on revenue growth, client retention, and innovation.

Cross-Functional Collaboration Partner with: Product to shape network packaging and new offerings Ad Operations to improve execution and delivery efficiency Finance on pricing, yield management, forecasting & reporting Ensure alignment between direct and programmatic strategies to avoid channel conflict and maximize total revenue.

Operational Excellence Establish clear KPIs across direct and programmatic revenue streams. Improve forecasting accuracy and pipeline visibility. Implement scalable sales processes. Drive performance tracking across: PMP growth DSP revenue contribution Direct IO revenue Yield and fill rates.

QUALIFICATIONS

15+ years of digital advertising sales experience, with deep expertise in programmatic. Proven leadership experience managing senior sales and/or partnerships teams. Strong understanding of: Programmatic audio DSP ecosystems PMP and PG deals Agency holding company structures Experience selling network inventory across direct and programmatic channels. Familiarity with video and/or CTV monetization strategies is strongly preferred. Demonstrated track record of hitting and exceeding revenue targets. Strong executive presence and ability to interface with senior agency and advertiser stakeholders. Analytical mindset with comfort around yield optimization and pricing strategy.

#Ll-KD3 #RSV #Ll-Hybrid

EEO/DEI STATEMENT

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

PAY RATE

Pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $247,000.00-300,000.00 annually.

BENEFITS

• including medical/dental/vision
• insurance
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents

Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

MOTIVATION & CULTURE

We’re disruptors. We’re big dreamers. We’re believers in the future, in possibility, in potential. We’re reinventing the world, every day. We create content for audiences big and small, global and local. We put our audiences first, and work hard to bring them stories they’ll love, wherever they are and however they watch, listen and learn. Whatever your discipline, from on-air talent to behind-the-scenes tech guru to business and finance, the career opportunities at FOX are exciting, rewarding and game-changing. We seek out the most talented individuals – the dreamers, the disruptors and the visionaries –and we want them to know that they matter. We’re committed to helping every single one of our employees feel valued and inspired, every day.