VP Product Marketing — Healthcare Data & Tech

DeepIntent

United States

Hybrid

USD 275,000 - 310,000

Full time

3 days ago

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Benefits offered by this job

Annual bonus/commissions

Competitive benefits

WFH and internet stipends

Flexible PTO and paid holidays

Job summary

DeepIntent is a leading healthcare marketing platform enabling data-driven campaigns across channels. We are seeking a VP, Product Marketing to own positioning, messaging, and go-to-market for our platform and data products.

You will translate sophisticated technology into market-ready storytelling for pharma brands and agencies, partnering with Product, Sales, and Client Success. This role combines strategic leadership with hands-on execution to elevate our product narrative and enablement

Qualifications

12+ years of product marketing leadership in healthcare/pharma preferred.
Proven track record marketing enterprise tech (platform, software, SaaS) to sophisticated buyers.
Experience translating data science and ML capabilities into commercial value without overclaiming.

Responsibilities

Own positioning, messaging, and proof points for the product portfolio targeting pharma and agency buyers.
Lead end-to-end go-to-market for product releases, including audience, narrative, packaging, launch plan, and success metrics.
Conduct continuous competitive and market analysis and translate insights into roadmap, packaging, and pricing decisions.
Equip Sales and Client Success with demos, ROI models, and objection handling to win enterprise deals.
Lead and develop the product marketing team and partner with Product, Sales, and Marketing leadership.