VP, Product Marketing — Financial Tools & Payments Growth

Aumni; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Chase is seeking a Product Marketing Manager for Financial Payment Products on the Engagement and Product Marketing Team to translate customer insights into go-to-market strategies that drive adoption and engagement. You will partner with Product to sharpen the value proposition and bring new capabilities to market, focusing on end-to-end customer experience and measurable outcomes.

You will lead go-to-market strategy, execute campaigns, and orchestrate channels to maximize reach and impact,

Qualifications

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• Proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results in financial services
• Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders
• Demonstrated ability to think strategically and holistically, considering impacts beyond individual initiatives
• Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies
• Proven ability to lead and influence cross-functional teams in a highly matrixed organization, driving results through collaboration
• Experience managing stakeholder communications and executive updates with clarity and precision
• Demonstrated curiosity and commitment to continuous improvement, testing, and innovation

Responsibilities

• Own the Financial Products & Tools customer journey and drive key performance indicators aligned to business goals across customer segments
• Define product strategy, target customer definition, and jobs to be done to sharpen market positioning and drive measurable outcomes
• Translate consumer insights into product marketing opportunities and influence roadmap prioritization in partnership with Product teams
• Lead go-to-market strategy and execution for both new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets and define success metrics to maximize reach and impact
• Drive cross-functional teams delivering marketing across the full customer journey—from awareness and consideration through ongoing engagement and retention
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that meet customer needs
• Track performance and engagement metrics and communicate progress to leadership and partner teams through concise, data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation and inform positioning strategies
• Act as a change agent, driving product and marketing transformation and innovation across the organization

Skills

Product Marketing

Financial services experience

Data-driven strategies

Campaign leadership

Executive storytelling

Education

Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business

Tools

Microsoft Excel

PowerPoint

Job description

Chase is seeking a Product Marketing Manager for Financial Payment Products on the Engagement and Product Marketing Team to translate customer insights into go-to-market strategies that drive adoption and engagement. You will partner with Product to sharpen the value proposition and bring new capabilities to market, focusing on end-to-end customer experience and measurable outcomes.

You will lead go-to-market strategy, execute campaigns, and orchestrate channels to maximize reach and impact,