VP Product Manager, Performance Ecosystem GTM

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Product Manager to own GTM strategy for the Performance Driven Ecosystem, uniting Product, Technology, Marketing Operations, and business lines to improve marketer and end-user outcomes.

Role emphasizes translating stakeholder feedback into scalable product recommendations, and leading migrations with white-glove support and scalable enablement. 5+ years in product/marketing domains preferred.

Qualifications

• 5+ years of experience in product management, product marketing, marketing technology, or a related domain.
• Experience supporting enterprise platform migrations, deprecations, or ecosystem rollouts across multiple business lines.
• Familiarity with performance marketing measurement concepts (attribution, incrementality, testing, audience strategy, KPI hierarchies).
• Experience partnering with marketing operations on process design, training, and scaled enablement models.
• Proven ability to define and manage product roadmaps, backlogs, and prioritization frameworks.
• Strong analytical and problem-solving skills to drive product decisions with data.
• Experience collaborating with cross-functional teams to deliver customer-centric products.
• Ability to communicate effectively with technical and non-technical stakeholders.

Responsibilities

• Own the line-of-business-facing end-to-end GTM plan for the Performance Driven Ecosystem.
• Shape external-facing documentation and partner with Marketing Operations to operationalize capabilities.
• Serve as the connective tissue across Product, Technology, and business stakeholders.
• Translate marketer needs into clear requirements focused on usability and scalability.
• Identify gaps in processes, tooling, data, and training and drive remediation plans.
• Build stakeholder engagement models: forums, office hours, pilots, feedback channels.
• Use feedback and usage insights to guide future-proof solutions for evolving marketing needs.
• Own marketer-facing communications and enablement for launches and migrations.

Skills

Product management

Marketing operations

GTM strategy

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Communication

Job description

JPMorgan Chase & Co. seeks a Product Manager to own GTM strategy for the Performance Driven Ecosystem, uniting Product, Technology, Marketing Operations, and business lines to improve marketer and end-user outcomes.

Role emphasizes translating stakeholder feedback into scalable product recommendations, and leading migrations with white-glove support and scalable enablement. 5+ years in product/marketing domains preferred.