VP, Product Management, Social

dentsu; Maryland; On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

dentsu seeks a strategic VP of Product Management for Social to define the vision, strategy, and roadmap across audience intelligence, activation, creator workflows, reporting, and AI-powered capabilities within the media technology ecosystem. You will drive products from concept to launch, influencing senior leadership and collaborating across business and tech teams.

You will shape scalable, enterprise-grade social activation solutions, lead high-impact initiatives, and partner with key

Qualifications

• 10+ years of product management, product strategy, AdTech, MarTech, SaaS, or related experience.
• Experience building product vision and strategy, not just managing features or backlogs.
• Deep understanding of social media technologies, workflows, and activation platforms.
• Experience leading large, cross-functional initiatives with multiple stakeholders and competing priorities.
• The ability to translate complex technical concepts into clear business decisions and actionable plans.
• Exceptional executive communication and stakeholder management skills.

Responsibilities

• Set the Vision for a multi-year product portfolio and communicate it across the organization.
• Lead cross-functional product initiatives across business, engineering, data, design, operations, and external partners.
• Prioritize investments, features, integrations, and platform enhancements based on customer needs and business impact.
• Transform client solutions into repeatable, productized offerings and drive adoption.

Job description

Job Description: Build the Future of Social Technology at Scale Social is evolving fast. The technology that powers it should too. At dentsu, we’re looking for a strategic product leader who understands the intersection of social media, marketing technology, data, and product innovation. If you’re passionate about building enterprise products, translating complex business needs into scalable solutions, and shaping the future of social activation technology, this could be the role you’ve been waiting for. As our VP, Product Management, Social, you’ll define the vision, strategy, and roadmap for a portfolio of products that support audience intelligence, social activation, creator workflows, reporting, measurement, and emerging AI-powered capabilities across our media technology ecosystem. This is a highly visible leadership role where you’ll influence senior stakeholders, collaborate across business and technology teams, and drive products from concept through launch and adoption.

What You’ll Do

Set the Vision

Develop and communicate a multi-year product vision for dentsu’s social activation portfolio.

Identify market opportunities across social media, creator marketing, audience intelligence, AI, identity, privacy, and workflow automation.

Turn ambiguous business challenges into actionable product strategies and measurable outcomes.

Drive Product Strategy & Execution

Lead cross-functional product initiatives involving business, engineering, data, design, operations, and external partners.

Prioritize investments, features, integrations, and platform enhancements based on customer needs and business impact.

Ensure products move from vision to delivery while maintaining alignment with strategic goals.

Create Scalable Solutions

Transform one-off client solutions into repeatable, productized offerings.

Improve workflows through automation, orchestration, and platform integration.

Establish operating models that support adoption, onboarding, support, reporting, and long-term growth.

Influence & Collaborate

Partner with senior leaders across social, media, technology, data, commercial, and product organizations.

Support executive presentations, strategic client discussions, product demonstrations, and new business opportunities.

Serve as a trusted advisor on social technology, activation, audience intelligence, and product strategy.

What Makes You a Great Fit

You’re a product leader who can see the big picture while remaining close enough to the details to get things done. You likely bring:

• 10+ years of product management, product strategy, AdTech, MarTech, media technology, SaaS, or related experience.
• Experience building product vision and strategy, not just managing features or backlogs.
• Deep understanding of social media technologies, workflows, and activation platforms.
• Experience leading large, cross-functional initiatives with multiple stakeholders and competing priorities.
• The ability to translate complex technical concepts into clear business decisions and actionable plans.
• Exceptional executive communication and stakeholder management skills.

Why Join dentsu?

This is an opportunity to shape a strategic growth area within one of the world’s leading marketing and technology organizations. You’ll have the chance to:

• Define the future of social activation products at enterprise scale.
• Influence AI-enabled and next-generation workflow solutions.
• Partner with industry leaders across media, technology, and data.
• Solve complex challenges with real business impact.
• Help create products used by practitioners and clients across the dentsu ecosystem.

Ready to Build What’s Next?

We’re looking for a leader who understands social technology, thrives in complexity, and can turn vision into reality. If that sounds like you, we’d love to talk.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $1360,000 - $170,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Location: USA - Remote - Maryland

Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good.

Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud.

In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits.

We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.