USA - Remote - Maryland / Solution, Services & Product Development

Merkle Inc.; Northern (KY); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Disability insurance

Flexible paid time off

At least 15 paid holidays per year

Job summary

Dentsu is seeking a VP, Product Management, Social to define the vision, strategy, and multi-year road map for a portfolio spanning audience intelligence, social activation, creator workflows, reporting, measurement, and AI-powered capabilities.

You will influence senior stakeholders, collaborate across business and technology teams, and drive products from concept through launch and adoption.

Qualifications

• 10+ years of product management, product strategy, AdTech, MarTech, SaaS, or related experience.
• Experience building product vision and strategy, not just managing features or backlogs.
• Deep understanding of social media technologies, workflows, and activation platforms.

Responsibilities

• Set a multi-year product vision for the social activation portfolio.
• Identify market opportunities across social media, AI, identity, privacy and workflow automation.
• Turn ambiguous business challenges into actionable product strategies and measurable outcomes.
• Lead cross-functional initiatives with business, engineering, data, design and ops.
• Prioritize investments, features and platform enhancements based on customer needs.

Skills

Product management

Product strategy

AdTech

MarTech

Cross-functional leadership

Executive communication

Job description

Solution, Services & Product Development

Build the Future of Social Technology at Scale

Social is evolving fast. The technology that powers it should too.

At dentsu, we’re looking for a strategic product leader who understands the intersection of social media, marketing technology, data, and product innovation. If you’re passionate about building enterprise products, translating complex business needs into scalable solutions, and shaping the future of social activation technology, this could be the role you’ve been waiting for.

As our VP, Product Management, Social, you’ll define the vision, strategy, and roadmap for a portfolio of products that support audience intelligence, social activation, creator workflows, reporting, measurement, and emerging AI-powered capabilities across our media technology ecosystem.

This is a highly visible leadership role where you’ll influence senior stakeholders, collaborate across business and technology teams, and drive products from concept through launch and adoption.

What You’ll Do

Set the Vision

• Develop and communicate a multi-year product vision for dentsu’s social activation portfolio.
• Identify market opportunities across social media, creator marketing, audience intelligence, AI, identity, privacy, and workflow automation.
• Turn ambiguous business challenges into actionable product strategies and measurable outcomes.
• Lead cross-functional product initiatives involving business, engineering, data, design, operations, and external partners.
• Prioritize investments, features, integrations, and platform enhancements based on customer needs and business impact.
• Ensure products move from vision to delivery while maintaining alignment with strategic goals.

Create Scalable Solutions

• Transform one-off client solutions into repeatable, productized offerings.
• Improve workflows through automation, orchestration, and platform integration.
• Establish operating models that support adoption, onboarding, support, reporting, and long-term growth.

Influence & Collaborate

• Partner with senior leaders across social, media, technology, data, commercial, and product organizations.
• Support executive presentations, strategic client discussions, product demonstrations, and new business opportunities.
• Serve as a trusted advisor on social technology, activation, audience intelligence, and product strategy.

What Makes You a Great Fit

You’re a product leader who can see the big picture while remaining close enough to the details to get things done.

You likely bring:

• 10+ years of product management, product strategy, AdTech, MarTech, media technology, SaaS, or related experience.
• Experience building product vision and strategy, not just managing features or backlogs.
• Deep understanding of social media technologies, workflows, and activation platforms.
• Experience leading large, cross-functional initiatives with multiple stakeholders and competing priorities.
• The ability to translate complex technical concepts into clear business decisions and actionable plans.
• Exceptional executive communication and stakeholder management skills.

This is an opportunity to shape a strategic growth area within one of the world’s leading marketing and technology organizations.

You’ll have the chance to:

• Define the future of social activation products at enterprise scale.
• Influence AI-enabled and next-generation workflow solutions.
• Partner with industry leaders across media, technology, and data.
• Solve complex challenges with real business impact.
• Help create products used by practitioners and clients across the dentsu ecosystem.

Ready to Build What’s Next?

We’re looking for a leader who understands social technology, thrives in complexity, and can turn vision into reality. If that sounds like you, we’d love to talk.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $1360,000 - $170,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Short-term and long-term disability insurance,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.