VP Product — Energy Storage, Quality & Strategy

Flux Power; Vista (CA); On-site; USD 180,000 - 300,000; Full time

Job summary

Flux Power Holdings, Inc. in Vista, CA is seeking a built-for-growth VP / Senior Director of Product to own product strategy, quality, and management. You will lead the function, own the roadmap, and represent Flux Power in strategic customer meetings with a customer-obsessed, commercial mindset.

This build role requires recent ownership in product management, strong executive presence, and hands-on execution across VoC, market research, and GTM collaboration.

Qualifications

• Active, recent product management experience within last 3 years is required.
• Strong executive presence and customer-facing communication skills.
• Strong working knowledge of quality systems, ISO processes, or product lifecycle management.
• Ability to operate as a player-coach—set the strategy and do the work.
• Visible roadmap ownership with defined, prioritized, communicated product roadmaps.
• Demonstrated product strategy experience with investment decisions and business cases.
• Excellent communication skills to interface with engineering, sales and the CEO.
• Demonstrated competitive analysis and market research translating data into product decisions.
• Managerial courage to push back with discipline in a resource-constrained environment.
• Hardware product background preferred (batteries, energy storage, or related hardware).
• Experience at a growth phase or turnaround company.
• Exposure to customer-facing support operations at scale.
• Familiarity with product management frameworks (road mapping, VoC, requirements definition).
• Industrial engineering background or technical degree as nice-to-have.
• Experience in batteries, forklifts, or material handling equipment is a plus.

Responsibilities

• Define and own Flux Power's product strategy and roadmap, determining where to invest and what to deprioritize.
• Establish a robust Voice of Customer program with Marketing and Sales to guide development.
• Analyze market needs, trends, and competitors to inform new product priorities.
• Collaborate across functions to define, manage, and communicate product roadmaps and specs.
• Partner with Marketing on messaging and positioning for new products and solutions.
• Deliver clear product specs to Engineering and present commercialization updates to Sales.
• Monitor product performance metrics and gather customer feedback for continuous improvement.
• Lead cross-functional teams through the full product lifecycle from concept to launch.
• Assess the incoming team and structure to optimize the function and talent.
• Own product quality outcomes end-to-end, including QA processes and documentation control.
• Explore next-generation tech and adjacent markets (e.g., new chemistries, AI features) and advise expansion vs focus.
• Build industry relationships for competitive intelligence and market shifts.

Job description

Flux Power Holdings, Inc. in Vista, CA is seeking a built-for-growth VP / Senior Director of Product to own product strategy, quality, and management. You will lead the function, own the roadmap, and represent Flux Power in strategic customer meetings with a customer-obsessed, commercial mindset.

This build role requires recent ownership in product management, strong executive presence, and hands-on execution across VoC, market research, and GTM collaboration.