Sr. Director/VP Product

Flux Power; Vista (CA); On-site; USD 180,000 - 300,000; Full time

Job summary

Flux Power Holdings, Inc. in Vista, CA is seeking a built-for-growth VP / Senior Director of Product to own product strategy, quality, and management. You will lead the function, own the roadmap, and represent Flux Power in strategic customer meetings with a customer-obsessed, commercial mindset.

This build role requires recent ownership in product management, strong executive presence, and hands-on execution across VoC, market research, and GTM collaboration.

Qualifications

• Active, recent product management experience within last 3 years is required.
• Strong executive presence and customer-facing communication skills.
• Strong working knowledge of quality systems, ISO processes, or product lifecycle management.
• Ability to operate as a player-coach—set the strategy and do the work.
• Visible roadmap ownership with defined, prioritized, communicated product roadmaps.
• Demonstrated product strategy experience with investment decisions and business cases.
• Excellent communication skills to interface with engineering, sales and the CEO.
• Demonstrated competitive analysis and market research translating data into product decisions.
• Managerial courage to push back with discipline in a resource-constrained environment.
• Hardware product background preferred (batteries, energy storage, or related hardware).
• Experience at a growth phase or turnaround company.
• Exposure to customer-facing support operations at scale.
• Familiarity with product management frameworks (road mapping, VoC, requirements definition).
• Industrial engineering background or technical degree as nice-to-have.
• Experience in batteries, forklifts, or material handling equipment is a plus.

Responsibilities

• Define and own Flux Power's product strategy and roadmap, determining where to invest and what to deprioritize.
• Establish a robust Voice of Customer program with Marketing and Sales to guide development.
• Analyze market needs, trends, and competitors to inform new product priorities.
• Collaborate across functions to define, manage, and communicate product roadmaps and specs.
• Partner with Marketing on messaging and positioning for new products and solutions.
• Deliver clear product specs to Engineering and present commercialization updates to Sales.
• Monitor product performance metrics and gather customer feedback for continuous improvement.
• Lead cross-functional teams through the full product lifecycle from concept to launch.
• Assess the incoming team and structure to optimize the function and talent.
• Own product quality outcomes end-to-end, including QA processes and documentation control.
• Explore next-generation tech and adjacent markets (e.g., new chemistries, AI features) and advise expansion vs focus.
• Build industry relationships for competitive intelligence and market shifts.

Job description

Flux Power Holdings, Inc. (NASDAQ: FLUX) is an energy storage company headquartered in Vista, California. Founded in 2009 with a focus on designing and manufacturing lithium battery packs, Flux Power serves customers across material handling, industrial, and commercial markets. With 32,000+ battery packs deployed across North America and a track record of saving more than 10,000 gallons of CO₂ emissions, the company is in the fourth inning of a significant operational and leadership transformation under a new CEO.

This is a company in active growth mode. The leadership team is being strengthened with the right people who can get results, roll up their sleeves, and grow into executive roles as the company scales. This isn’t a bureaucratic environment — it’s a canvas for someone who’s been ready to own a function and prove what they can do.

The Opportunity

Flux Power is creating a new VP / Senior Director of Product role as part of its next phase of growth. This person will own the company’s product support, product quality, and product management functions, reporting directly to the CEO.

This is a build role requiring a true product leader — someone with active, recent product management ownership who is customer-obsessed, deeply commercial, and ready to be the face of Flux Power in strategic customer meetings. Title is open — Director through VP — based on experience and fit.

Essential Duties and Responsibilities

• Product strategy: Define and own the company’s product strategy — not just execution of a roadmap someone else sets. Answer the harder questions: which products and segments deserve investment, where should Flux Power play versus not play, and what does the business case look like behind each major bet (e.g., modularity, new platform decisions).
• Voice of Customer: Coordinate with Marketing and Sales to establish a robust VoC program, ensuring customer input is captured and considered throughout the product development process
• Market research: Analyze customer needs, market trends, and competitive landscape to inform new product development priorities.
• Product roadmap: Collaborate with cross-functional teams to define, manage, and communicate product roadmaps, requirements, and specifications — tracking progress via regular business reviews and structured updates.
• Go-to-market collaboration: Partner with Marketing to develop compelling messaging and positioning for new products and solutions.
• Engineering handoff: Deliver clear product specifications and procedures to the engineering team and present commercialization updates to Sales.
• Performance and feedback: Monitor product performance metrics and gather customer feedback to drive continuous improvement across the product line.
• Cross-functional leadership: Lead cross-functional teams through the full product development lifecycle, from concept through launch.
• Team assessment: Upon arrival, assess the team you inherit — determine what’s working, identify gaps, and build a plan to optimize the function. This includes making structural decisions and developing the people you inherit.
• Quality ownership: Own product quality outcomes end-to-end, including QA processes, ISO certification, and documentation control. Work closely with Engineering so quality feedback from the field continuously informs new product development, rather than being treated as a downstream checkpoint.
• Innovation & expansion opportunities: Evaluate next-generation technology and adjacent market opportunities (e.g., new battery chemistries, AI-driven product features, adjacent verticals such as AMR/AGV) and bring a point of view on where Flux Power should be exploring expansion versus staying focused.
• Market & competitive intelligence: Build and maintain relationships across the industry to track competitor moves, emerging technologies, and market shifts. Bring forward-looking intelligence into product and roadmap decisions — this requires being genuinely plugged into the industry through trade shows, networks, and direct relationships, not just secondary research.
• Support monetization: Evaluate the opportunity to package support and service into tiered offerings as a revenue driver rather than a pure cost center — a significant near-term opportunity given current investment in white-glove support that is not currently monetized.

Must Haves

• Active, recent product management experience — a product management title or clear product ownership within the last 3 years is required. Product management done 10-15 years ago followed by marketing, engineering, or other roles does not qualify. This is non-negotiable.
• Strong executive presence and customer-facing communication skills — this person will represent Flux Power in strategic meetings with prospects and customers. If the team cannot picture you presenting to a stranger in two months, you are not the right fit.
• Strong working knowledge of quality systems, ISO processes, or product lifecycle management.
• Ability to operate as a player‑coach — you set the strategy and you do the work.
• Visible roadmap ownership — your profile and experience should clearly show you have defined, prioritized, and communicated a product roadmap. Generic product titles without roadmap accountability are not sufficient.
• Demonstrated product strategy experience — not just roadmap execution. You should be able to speak to decisions you’ve made about where a company should invest, expand, or pull back, and the business case behind those calls.
• Excellent communication skills — you will interface with engineering, sales, and the CEO regularly
• Demonstrated competitive analysis and market research — your experience should include tracking competitor products, synthesizing customer and market data, and translating that intelligence into product decisions.
• Managerial courage — comfortable saying no, pushing back on senior stakeholders, and prioritizing with discipline in a resource‑constrained environment. This role carries significant responsibility with limited formal authority and depends on earned trust and influence, not positional power.

Strong Preference

• Hardware product background required — batteries, energy storage, automotive, aerospace, chips/semiconductors, networking hardware, or similar physical products. San Diego’s chip and defense hardware ecosystem is a strong source of adjacent candidates. Software or SaaS product backgrounds will not be considered regardless of other qualifications.
• Experience at a company that has gone through a growth phase or turnaround.
• Exposure to customer‑facing support operations at scale.
• Familiarity with product management frameworks (road mapping, voice of customer, requirements definition).

Nice to Haves

• Industrial engineering background or technical degree — industrial engineers have historically excelled in similar roles.
• Experience in a NASDAQ‑listed or public company environment.
• Direct experience in batteries, forklifts, or material handling equipment — candidates from adjacent or competitor companies in this space are of particular interest.

We are committed to a safe, drug‑free workplace by performing pre‑employment background checks and substance testing.

Notes

• No recruiters, contractors, or consultants, please.
• No visa sponsorships available for this position.

Please review our career page at https://www.fluxpower.com/careers

Flux Power is proud to be an equal opportunity employer committed to providing employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age or disability, or any other class protected by Federal, State or local laws. Flux Power complies with all employment eligibility verification requirements of the Immigration and Nationality Act and all must have the authorization to work in the US.