VP, Performance Marketing & Affiliate Growth

AC Lion Digital Executive Search; Edison (NJ); On-site; USD 225,000 - 275,000; Full time

Job summary

AC Lion Digital Executive Search seeks a senior, hands-on VP of Performance Marketing in Central New Jersey to own customer acquisition. You will lead affiliate programs, publisher partnerships and paid channels while shaping overall strategy and team growth.

The role requires deep expertise in performance marketing economics, landing pages, testing, attribution and profitability. You will drive cross-functional initiatives with Sales, Technology and Analytics to maximize CAC efficiency and

Qualifications

• 10+ years in performance & affiliate marketing and customer acquisition.
• Established network of publishers, affiliates and networks.
• Track record conceiving, building and scaling multiple media channels.
• Strong experience in full-funnel, landing page and conversion optimization.

Responsibilities

• Set and carry out the company’s performance marketing and customer acquisition strategy.
• Launch, run and optimize affiliate, publisher, paid search, paid social and display channels.
• Own channel budgets and optimize CAC, CPA, ROI and profitability.
• Lead the acquisition team and onboard new partners to grow top revenue channels.

Skills

Performance marketing

Affiliate marketing

Lead generation

Analytics

Tools

Excel

Attribution tools

Job description

AC Lion Digital Executive Search seeks a senior, hands-on VP of Performance Marketing in Central New Jersey to own customer acquisition. You will lead affiliate programs, publisher partnerships and paid channels while shaping overall strategy and team growth.

The role requires deep expertise in performance marketing economics, landing pages, testing, attribution and profitability. You will drive cross-functional initiatives with Sales, Technology and Analytics to maximize CAC efficiency and