VP, Paid Media & Growth Engine

BuyerLink, LLC; Walnut Creek (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development

Complimentary meals

Job summary

Buyerlink seeks a hands‑on, strategic performance marketing leader to own and scale paid social and native advertising for Home Services and Automotive verticals. You will define vision, lead a high‑performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model across Buyerlink’s portfolio.

This full‑time, in‑office role based in Walnut Creek, CA, reports to senior leadership and demands deep Meta Ads Manager expertise, a

Qualifications

• 10+ years of performance marketing experience with hands‑on paid social and native advertising.
• Deep expertise in Meta Ads Manager, including setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or similar high-volume consumer space.
• Proven track record of scaling programs from hundreds of thousands to multi‑million dollar monthly budgets while improving efficiency, lead quality, and ROI.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead‑quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, metrics, attribution, and KPIs.
• Experience designing and leading creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• Bachelor’s degree in marketing, business, analytics, or related field

Responsibilities

• Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
• Build, launch, manage, and optimize campaigns across Meta, native, display, and emerging platforms.
• Drive profitable growth by scaling lead volume while improving lead quality, conversion rates, CPL, and overall efficiency.
• Create a disciplined testing program across creative, audiences, offers, and campaign structure.
• Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
• Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality.
• Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
• Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
• Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

Skills

Paid social & native

Meta Ads Manager

Team leadership

Budget management

Analytics & reporting

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, analytics, or related field

Job description

Buyerlink seeks a hands‑on, strategic performance marketing leader to own and scale paid social and native advertising for Home Services and Automotive verticals. You will define vision, lead a high‑performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model across Buyerlink’s portfolio.

This full‑time, in‑office role based in Walnut Creek, CA, reports to senior leadership and demands deep Meta Ads Manager expertise, a