Vice President of Paid Media

buyerlink; Walnut Creek (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development

Complimentary meals

Job summary

Buyerlink seeks a hands‑on, strategic performance marketing leader to own and scale paid social and native advertising for Home Services and Automotive verticals. You will define vision, lead a high‑performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model across Buyerlink’s portfolio.

This full‑time, in‑office role based in Walnut Creek, CA, reports to senior leadership and demands deep Meta Ads Manager expertise, a

Qualifications

• 10+ years of performance marketing experience with hands‑on paid social and native advertising.
• Deep expertise in Meta Ads Manager, including setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or similar high-volume consumer space.
• Proven track record of scaling programs from hundreds of thousands to multi‑million dollar monthly budgets while improving efficiency, lead quality, and ROI.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead‑quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, metrics, attribution, and KPIs.
• Experience designing and leading creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• Bachelor’s degree in marketing, business, analytics, or related field

Responsibilities

• Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
• Build, launch, manage, and optimize campaigns across Meta, native, display, and emerging platforms.
• Drive profitable growth by scaling lead volume while improving lead quality, conversion rates, CPL, and overall efficiency.
• Create a disciplined testing program across creative, audiences, offers, and campaign structure.
• Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
• Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality.
• Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
• Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink.
• Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

Skills

Paid social & native

Meta Ads Manager

Team leadership

Budget management

Analytics & reporting

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, analytics, or related field

Job description

Buyerlinkis looking for a hands‑on, strategicperformance marketing leader to own and scale paid social and native advertising for our Home Servicesand Automotivebusiness. This role willdefinethe vision,lead and developa high‑performing team,set strategy, build andoptimizecampaigns, improve leadqualityandscalevolume, and create a repeatable growth model that can expand acrossBuyerlink’sbroader portfolio.

TheVPof Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and‑learn programs, partnering cross‑functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumeracquisition engine and repeatable playbook.

This position is full time in‑office at our headquarters in Walnut Creek, CA.

High level responsibilities:

• Own paid social & native display advertising for the Home Servicesand Automotiveverticals
• Leadcampaignstrategywhileremaininghands‑onwithexecution and management
• Scale lead volume profitablywhilecontinuouslyimproving leadquality,conversion rates,and CPL
• Own channelperformance,economics,and investment
• Build a rigorous experimentationand optimizationprogram
• Integrate AI intocreative developmentandthe paid media workflow
• Lead cross‑functional execution

What you’ll do:

• Own paid social and native advertising strategy forBuyerlink’sHome ServicesandAutomotiveverticals, with Meta as the primary platform.
• Build, launch, manage, andoptimizecampaigns across Meta, native, display, and emerging social platforms.
• Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
• Create a disciplined testing program across creative, audiences, offers,andcampaign structure.
• Partner with Creative, Analytics, Engineering, Sales, andverticalleadership to alignpaidmedia strategy with business priorities.
• Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality.
• Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
• Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel acrossBuyerlink.
• Share clear performance insights, risks, recommendations, andinvestment plans with senior leadership.

Whatyou bring:

• 10+ years of performance marketing experience, including substantialownership ofhands‑on paid socialandnativeadvertising.
• Deepexpertisein Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experienceleading B2Cpaid socialcampaignsin Home Services,Automotive,lead generation, or another high-volumeconsumer acquisitionenvironment.
• Proventrack recordof scaling paid socialand native advertisingprograms from hundreds of thousands of dollars per month to multi-million-dollar monthly budgets while improving efficiency, lead quality, and ROI.
• Strong understanding of local‑market acquisition, service‑area constraints, seasonality, consumer intent, and lead‑quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
• Experience designing and leading creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• Bachelor’s degree in marketing, business, analytics, ora relatedfield, or equivalent professional experience.

The Leadership Opportunity

This is an opportunity to defineBuyerlink’spaidmediacapability from the ground up. You will own thepaid marketingstrategy(except paid search), prove the model, build the operating infrastructure, and helpestablishpaidsocial and display advertisingas a meaningful, scalable growth engine for the company.

Compensation Range $140,000- $190,000

Compensation will bedeterminedby factors including knowledge and skills, role‑specific qualifications, market location, and experience.

AboutBuyerlink

Buyerlinkis a performance marketing and online marketplace company that connects high‑intent consumers with businesses across automotive, home services, and other major consumer categories.

Our technology, mediaexpertise, and portfolio of digital properties help businessesacquirecustomers atscale. Weoperatein a highly measurable environment where media performance, customer economics, creative effectiveness, and speed of execution directly influence growth.

Home Services is one ofBuyerlink’smost important growth verticals. We are investing in paid social as a significant customer acquisition channel within the vertical and as a capability that canultimately scaleacross the broader company.

We are looking for a Director of Paid Media to take ownership of that opportunity.

Life at Buyerlink:

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well‑being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

Who we are:

Buyerlink perfectly matches businesses to consumers at the moment of intent, delivering performance‑based marketing across any industry. From leading the market in new car sales to powering demand for home services nationwide, Buyerlink scales with what businesses need. As a One Planet Group company, Buyerlink proves that business success and the betterment of humanity advance together.

Privacy:

The types of Personal Information we may collect (directly from you or from Third Party‑sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills‑based assessment administered through an approved third‑party provider. In some cases, and only with your explicit consent at the time of testing, AI‑based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.