VP of Strategic Communications & Growth Marketing

Canaan Partners; New York (NY); On-site; USD 195,000 - 275,000; Full time

Benefits offered by this job

Five weeks PTO

Company-paid healthcare

401K + matching & equity

Wellness benefit & reimbursement

Volunteer time off

Job summary

Smartly is seeking a strategically focused VP of Strategic Communications & Commercial Marketing to elevate global brand narrative, drive earned media, and align communications with GTM objectives. This role reports to the CMO and leads global communications, brand PR, analyst relations, events, and customer/field marketing to transform communications into a measurable revenue engine.

The ideal candidate has 10+ years in leadership, scales communications in mid-sized B2B SaaS, and can implement

Qualifications

• 10+ years of leadership in Corporate Communications, PR, Brand Marketing, or Comms Operations.
• Experience scaling communications and branding in mid-sized B2B SaaS or digital media.
• Extensive experience managing large global PR agency retainers and outsourced operations.
• Transformation track record establishing a hub-and-spoke Center of Excellence or automated Comms Ops.
• MBA or equivalent training is a strong plus.

Responsibilities

• Own and execute Smartly’s global corporate and brand communications strategy across earned media, executive communications, thought leadership, analyst engagement, awards & industry influence.
• Build and manage a strategic speaking program for executives and secure high-value opportunities across industry events and media.
• Maintain a differentiated corporate narrative connecting strategy, product, and market POV across PR, events, and GTM programs.
• Reorient the Global Events team to drive pipeline with real-time data and strict budget governance.
• Protect team capacity by offloading internal administrative event coordination to support teams.
• Implement a buy-over-build strategy for event creative, focusing internal resources on operations and pipeline generation.
• Establish a Comms Ops hub and AI-augmented content workflows to streamline production and localization.
• Reduce external PR agency spend by enabling in-house execution and targeted high-tier pitching.
• Overhaul customer advocacy with automated case-study pipelines and governance.

Skills

Commercial Brand Narrative

Operational & Financial Rigor

AI & Automation Literacy

Process & SLA Enforcement

Empathy-Led People Management

Education

Bachelor’s degree in Communications, Journalism, Marketing, or analytical business field

MBA or advanced training in Agile process frameworks

Job description

Smartly is seeking a strategically focused VP of Strategic Communications & Commercial Marketing to elevate global brand narrative, drive earned media, and align communications with GTM objectives. This role reports to the CMO and leads global communications, brand PR, analyst relations, events, and customer/field marketing to transform communications into a measurable revenue engine.

The ideal candidate has 10+ years in leadership, scales communications in mid-sized B2B SaaS, and can implement