VP, Marketing Strategy & Operations Excellence

Canaan Partners; New York (NY); Hybrid; USD 195,000 - 275,000; Full time

Benefits offered by this job

Five weeks PTO

11 company paid holidays

Unlimited sick days

Healthcare benefits

401K with matching

Equity grants

Wellness reimbursement

Volunteer time off

Donation matching

Job summary

Smartly is seeking a visionary VP, Marketing Strategy & Operational Excellence to transform marketing into an automated, data-literate, and rigorously managed function. Reporting to the CMO, this leader will own the department’s operating machinery, aligning strategy with execution and building capabilities to scale globally.

The role focuses on prioritization, operating rigor, and cross-functional alignment, driving measurable growth and sustainable team excellence across the marketing

Qualifications

• Operational governance and structured operating models.
• Data literacy and self-service data onboarding.
• Marketing technology architecture and multi-touch attribution.

Responsibilities

• Establish a disciplined process translating company strategy into marketing strategy and OKRs.
• Lead annual and quarterly marketing planning across functions with an integrated roadmap.
• Rebuild cross-functional handoffs and enforce SLAs with documented briefs and lead times.
• Lead strategic agency partnerships and shift creative ideation to external partners while managing budgets.
• Bridge marketing and sales funnels with RevOps for single-source-of-truth reporting.
• Drive data literacy through mandatory onboarding and ongoing training.
• Unify data hygiene across Salesforce, Marketo, and other systems.

Skills

Operational Governance

Data & Technical Literacy

AI & Automation Fluency

Empathy-Led People Leadership

Financial & Agency Management

Education

Bachelor’s degree in Business or Marketing or Engineering

Tools

Salesforce

Marketo

DemandBase

Greenhouse

Job description

Smartly is seeking a visionary VP, Marketing Strategy & Operational Excellence to transform marketing into an automated, data-literate, and rigorously managed function. Reporting to the CMO, this leader will own the department’s operating machinery, aligning strategy with execution and building capabilities to scale globally.

The role focuses on prioritization, operating rigor, and cross-functional alignment, driving measurable growth and sustainable team excellence across the marketing