VP Growth Marketing — AI-Driven Demand & Revenue Leader

Asure Software Inc.; Tampa (FL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision, HSA, FSA

Company paid Life Insurance + LTD

401K with 3% match

Employee Stock Purchase Program

Fitness Reimbursement

Self-Managed PTO

Job summary

Asure Software Inc. is seeking a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers.

You will own growth across new-logo acquisition (SMB, mid-market, and enterprise), product attach and cross-sell, partner marketing, and field events, with measurable impact on pipeline and revenue. You will partner with the VPs of Sales, Revenue Operations, and the SDR team to build go-to-market strategies by segment and

Qualifications

• 8+ years in B2B marketing, incl. 4+ years leading teams as Director/VP or similar.
• Hands-on AI in marketing beyond prompts (knowledge bases, automations).
• Proven pipeline and revenue impact with B2B SaaS, HCM, payroll, or subscription software.
• Experience supporting multiple GTM motions: new logo, attach and cross-sell, partner, events.
• Strong funnel metrics, attribution, budgeting, ROI, and marketing automation/CRM.
• Able to lead mixed teams through coaching and present to executives.
• Bachelor's degree preferred; equivalent experience considered.

Responsibilities

• Set a growth strategy using AI across the funnel with guardrails and humans in the loop.
• Co-build GTM plans with VPs of Sales and own marketing-to-sales handoff with Revenue Ops.
• Use data/automation to accelerate new-logo, attach, partner, and event programs.
• Lead and coach both traditional and technical marketers, including the Marketing Systems Architect.
• Own demand gen, lead nurturing, and KPIs across sales divisions.
• Manage growth budget and martech stack (HubSpot, Salesforce, Salesloft, Gong, ZoomInfo).

Skills

B2B Marketing

Growth Marketing

AI in Marketing

SaaS Marketing

Revenue Growth

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Salesloft

Gong

ZoomInfo

Job description

Asure Software Inc. is seeking a VP of Growth Marketing to lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers.

You will own growth across new-logo acquisition (SMB, mid-market, and enterprise), product attach and cross-sell, partner marketing, and field events, with measurable impact on pipeline and revenue. You will partner with the VPs of Sales, Revenue Operations, and the SDR team to build go-to-market strategies by segment and