VP of Retail Media & Commerce Growth

Digitas North America; San Francisco (CA); On-site; USD 129,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401(k)

Paid time off

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking a VP/Director to lead the Retail Media practice, driving growth across retail search and display for major brands. You will manage a team of senior analysts, set strategy, and partner with retailer and agency stakeholders to optimize performance.

You will guide cross‑functional campaigns, leverage self‑serve and direct buy models, and communicate complex concepts clearly to clients and leadership.

Qualifications

• Four-year degree and 10+ years of digital media experience.
• 4+ years of Retail Media experience.
• Experience managing teams of 8+ FTEs.
• Strong multi-channel media planning and buying knowledge.
• Familiarity with campaign automation tools such as Skai and Pacvue.

Responsibilities

• Lead the Retail Media team to plan and activate campaigns across retail media, search and display.
• Oversee client relationships, strategy, buying and measurement to meet objectives.
• Develop search strategies and analyses for clients, including keyword recommendations.
• Manage billing and operations and ensure quality and accountability of campaigns.
• Collaborate with Publicis Media Commerce practice to bring best-in-class tools.

Skills

Digital media leadership

Team management

Client communication

Analytical skills

Travel willingness

Education

Four-year degree

Tools

Skai

Pacvue

Criteo

Target

Amazon

Walmart

Job description

Digitas North America is seeking a VP/Director to lead the Retail Media practice, driving growth across retail search and display for major brands. You will manage a team of senior analysts, set strategy, and partner with retailer and agency stakeholders to optimize performance.

You will guide cross‑functional campaigns, leverage self‑serve and direct buy models, and communicate complex concepts clearly to clients and leadership.