VP of Marketing Strategy & Audience Growth

RadioJobs; New York (NY); Hybrid; USD 216,000 - 243,000; Full time

Benefits offered by this job

NPR Benefits

Job summary

NPR in New York City is seeking a Vice President of Marketing to lead strategy and execution across podcasts, programs, and platforms. Reporting to the CMO, you will manage a multidisciplinary team and drive audience growth, brand alignment, and cross‑channel engagement.

The role requires 12–15+ years in marketing, senior leadership, and proven success turning goals into roadmaps. You will collaborate with editorial, product, design, and revenue teams, manage external agencies, and champion

Qualifications

• 12 to 15+ years of progressive marketing experience with at least 7+ years in a senior management role overseeing multidisciplinary teams and budgets.
• Proven track record turning strategic goals into execution roadmaps across multiple distribution channels.
• Hands-on experience building end-to-end integrated marketing campaigns across broadcast, podcasting, digital, social, email, and apps.
• Proficiency in audience measurement metrics (Nielsen, Cume, AQH, CTR, downloads, active users, conversions).
• Strong written, verbal, and interpersonal communication; ability to lead cross-functional teams.

Responsibilities

• Partner across divisions to identify audience opportunities and propose initiatives aligned with NPR’s goals.
• Directly manage and mentor a marketing team overseeing audience development for NPR products, podcasts, and platforms.
• Define target audiences, perform competitive analyses, establish messaging frameworks, and set KPIs for new properties.
• Maintain brand consistency, streamline workflows, and strengthen cross-team collaboration.
• Develop partnerships with internal stakeholders and external agencies to grow audiences and revenue.

Skills

Collaboration

Audience growth

Communication

Storytelling

Cross-functional

Education

Bachelor's degree

MBA preferred

Job description

NPR in New York City is seeking a Vice President of Marketing to lead strategy and execution across podcasts, programs, and platforms. Reporting to the CMO, you will manage a multidisciplinary team and drive audience growth, brand alignment, and cross‑channel engagement.

The role requires 12–15+ years in marketing, senior leadership, and proven success turning goals into roadmaps. You will collaborate with editorial, product, design, and revenue teams, manage external agencies, and champion