VP of Marketing Strategy & Audience Growth

NPR; Washington (District of Columbia); Hybrid; USD 216,000 - 243,000; Full time

Job summary

NPR, a mission-driven multimedia organization in Washington, DC, seeks a VP of Marketing to lead audience development for podcasts, programs, and platforms. You will drive strategic planning, brand consistency, and cross-department collaboration while managing a team of marketing professionals.

Reports to the Chief Marketing Officer and collaborates with internal and external partners to grow diverse audiences and optimize campaign ROI across broadcast, digital, and mobile platforms.

Qualifications

• Experience turning strategic goals into executable roadmaps.
• Ability to operationalize marketing initiatives across broadcast, podcasts, digital, and events.
• Proven track record managing budgets and multi-team programs.

Responsibilities

• Identify audience opportunities across NPR divisions and propose campaigns.
• Lead and mentor marketing professionals for audience development on NPR products.
• Define audiences, analyze competitors, set KPIs, and launch new properties.
• Ensure consistent brand voice and alignment across channels.
• Develop partnerships with publishers and NPR member stations to grow audiences.

Skills

Audience development

Strategic planning

Cross-functional leadership

Campaign management

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications

MBA or advanced degree preferred

Job description

NPR, a mission-driven multimedia organization in Washington, DC, seeks a VP of Marketing to lead audience development for podcasts, programs, and platforms. You will drive strategic planning, brand consistency, and cross-department collaboration while managing a team of marketing professionals.

Reports to the Chief Marketing Officer and collaborates with internal and external partners to grow diverse audiences and optimize campaign ROI across broadcast, digital, and mobile platforms.