VP of Marketing Strategy & AI-Driven Operations

Smartly; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

Smartly is seeking a visionary VP of Marketing Strategy & Operational Excellence to connect company goals with marketing execution. You will design scalable operating models, AI automation, and data-driven capabilities across global teams, reporting to the CMO.

Build pipelines, optimize budgets, and drive attribution with a SAR-friendly, high-performing org. This is a senior leadership role requiring 10+ years in marketing operations or GTM strategy within B2B SaaS or digital media.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering or analytical field.
• MBA or Agile/Six Sigma certifications are a plus.
• 10+ years of leadership in Marketing Operations, Revenue Operations, GTM Strategy, or Transformation.
• Experience scaling marketing operations in growth-stage tech or digital media.
• Strong experience with enterprise website operations and CMS.

Responsibilities

• Translate company goals into actionable marketing objectives and OKRs.
• Lead annual and quarterly integrated marketing planning across sub-functions.
• Standardize upstream marketing briefing for global initiatives.
• Govern cross-functional handoffs to optimize resources and SLAs.
• Oversee agency partner governance and budget efficiency.
• Bridge marketing and sales funnels with RevOps for single-source reporting.
• Drive AI automation, API integrations, and real-time executive dashboards.
• Align event strategy with commercial revenue and post-event analytics.

Skills

Operational governance

Data & technology architecture

AI & automation fluency

Web infrastructure & CMS mastery

People & strategic leadership

Financial & vendor management

Education

Bachelor’s degree in Business, Marketing, Engineering, or analytical field

MBA or Agile/Six Sigma certifications (preferred)

Tools

Salesforce

Marketo

Demandbase

RevOps platforms

Job description

Smartly is seeking a visionary VP of Marketing Strategy & Operational Excellence to connect company goals with marketing execution. You will design scalable operating models, AI automation, and data-driven capabilities across global teams, reporting to the CMO.

Build pipelines, optimize budgets, and drive attribution with a SAR-friendly, high-performing org. This is a senior leadership role requiring 10+ years in marketing operations or GTM strategy within B2B SaaS or digital media.