VP of Marketing (REMOTE)

Cyware; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An exciting cybersecurity product startup is seeking a VP of Marketing to drive innovative strategies and align company goals with client needs. This role offers the chance to lead a dynamic marketing team through a pivotal growth phase, focusing on demand generation, content creation, and public relations. With a commitment to fostering a collaborative environment, you'll engage with cross-functional teams to enhance the customer journey and elevate brand presence. If you're passionate about making an impact in a fast-paced startup culture, this opportunity is perfect for you.

Benefits

Comprehensive benefits package

Professional development opportunities

Competitive compensation packages

Time off and paid holidays

Retirement plans

Insurance coverage

Qualifications

• 10-15 years of hands-on marketing experience in the Cybersecurity industry.
• Proven experience as a marketing leader managing teams and projects.

Responsibilities

• Lead the overall marketing strategy to capture target buyers' attention.
• Manage the marketing budget and report on campaign effectiveness.

Skills

Marketing Strategy

Demand Generation

Content Creation

Public Relations

Market Research

Team Leadership

Cross-Functional Collaboration

Communication Skills

Education

Bachelor's degree in Business or Marketing

Master's in Marketing or MBA

Tools

Marketing Databases

Social Media Management Tools

Advertising Campaigns

Job description

About Cyware

Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights gleaned from assets, users, malware, attackers, and vulnerabilities. Cyware’s Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams. Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs.

Your next opportunity starts here!

More on Cyware: ( www.cyware.com )

Built and designed by SecOps practitioners and cybersecurity leaders, Cyware offers multiple technologies within its Cyber Fusion platform, including advanced threat intelligence solutions (TIP) for large and small security teams, vendor-agnostic security automation (SOAR), and purpose-built security case management. As a result, organizations can increase speed and accuracy while reducing costs and analyst burnout. Cyware's Virtual Cyber Fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.

About you:

• You are driven, inquisitive, proactive, and energetic
• You have a growth mindset and are committed to delivering results
• You thrive in a fast-paced, collaborative environment

Why We Are Hiring:

We’re looking for a VP of Marketing with the imagination and passion to lead our team through our next exciting phase of evolution and growth. Your mission is to align Cyware’s goals with client needs and translate those into consistent, effective, and scalable marketing efforts that will generate awareness and demand to drive Cyware’s continued growth.

Come join an exciting cybersecurity product startup that has closed Series C funding round!

What You’ll Do

• Take on full departmental responsibility of Marketing for the company including Demand-gen, Product Marketing, Media/Public Relations, Marketing Ops, Partner Marketing, Content, Events, etc.
• Plan and execute the overall marketing strategy for the organization ensuring that it successfully captures the attention of our target buyers
• Participate in the development of branding and corporate identity initiatives that sets Cyware apart from the competition
• Become the thought leader behind all content for the company’s online presence, and editorial design
• Work closely with cross functional teams like the product team and sales team to keep cohesion/consistency throughout the customer’s buying journey
• Maintain professional/technical knowledge of our company and the industry we operate in by attending educational workshops, reviewing professional publications, establishing personal networks, etc
• Manage existing marketing team, while consistently evaluating new ways to increase efficiency and grow the team.
• Find innovative and new ways to connect with our target audiences in a way that gets them excited about our products
• Build relationships with media and stakeholders through creative PR efforts
• Be aware of relevant changes to the market, consumer trends, and the activities of competitors, in order to adjust our marketing plan if necessary
• Conduct market research and implement new strategies based on findings
• Prioritize marketing projects and allocate resources appropriately
• Report on the effectiveness of marketing campaigns using KPIs and other metrics to identify ROI of our marketing efforts
• Manage the marketing budget for the entire company and measure marketing campaign costs
• Participate in quarterly and annual planning of the company’s goals and objectives
• Create reports and presentations for the executive team that show the overall effectiveness of all marketing efforts
• Forecast and manage ongoing hiring needs for the Marketing department

Who You Are

• Bachelor’s degree in Business, Marketing, or other related field
• Master's in marketing or an MBA would be a plus
• 10-15 years of hands-on marketing experience
• In depth experience in and knowledge of the Cybersecurity industry
• Proven experience as a marketing leader of a team of individuals to accomplish common goals
• Experience in leading marketing for startups (preferred Series C+)
• Must be able to work with teams that are spread across multiple geographies
• Must have exceptional verbal and written communication skills
• Must be able to manage marketing databases, social media, and advertising campaigns
• Proven ability to manage multiple projects at once while meeting deadlines
• Ability to collaborate with cross-functional teams
• Up to speed with current marketing techniques and best practices (including digital)

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

You’ll love working at Cyware because:

• We foster an exciting and challenging start-up culture.
• We’re not just employees. We’re people. We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
• We’ll invest in your career. Our company is growing quickly and we will give you the opportunity to do the same. You will have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• We value diversity of people, culture, and ideas.

EEO Statement:

Cyware is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

How to Apply

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