VP of Marketing

DCM Staffing; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative startup is seeking a hands-on VP of Marketing to spearhead global marketing efforts. This role involves developing and executing comprehensive marketing strategies aimed at driving customer acquisition and enhancing brand positioning. The ideal candidate will thrive in a fast-paced environment, managing both internal teams and external resources to deliver impactful marketing initiatives. If you are a strategic thinker with a proven track record in the cybersecurity sector, this is the perfect opportunity to make a significant impact in a growing company.

Qualifications

• 5+ years in a leadership role within the cybersecurity industry.
• Strong skills in customer acquisition and demand generation.

Responsibilities

• Own and lead the company's marketing strategy and initiatives.
• Manage the marketing budget and ensure ROI-driven investments.

Skills

Customer Acquisition

Demand Generation

Product Marketing

Strategic Planning

Budget Management

Collaboration

Communication Skills

Job description

VP of Marketing - Remote

We're now growing fast and looking for a hands-on VP of Marketing to lead our global marketing efforts and take our positioning, messaging, and brand to the next level. If you're excited about driving market demand, refining product-market fit, and leading high-impact marketing initiatives in a fast-paced startup, we'd love to meet you.

Responsibilities

• Own the company's marketing end-to-end
• Develop and execute a comprehensive marketing strategy to achieve business goals
• Drive customer acquisition through high-impact marketing activities and demand generation
• Manage the marketing budget, ensuring ROI-driven investments across activities to support business growth
• Onboard and manage contractors and external resources across the full spectrum of marketing activities, including campaigns, events, outbound initiatives, website operations, marketing automation, SEO, social media, and more
• Conduct market analysis to identify challenges and opportunities for growth

Requirements

• 5+ years of experience in a similar leadership role in a product company within the cybersecurity industry (B2B)
• Proven experience in customer acquisition, demand generation, and product marketing
• Strong strategic planning and execution skills, with the ability to develop and lead strategic and performance marketing initiatives
• Experience in budget management and ROI-driven marketing investments
• A highly collaborative, team-oriented individual who thrives in new situations and fast-paced, iterative projects
• Excellent English communication skills, both written and verbal
• Creative, responsible, self-starter, and fast learner