Chief Marketing Officer

Tata Capital ATM; United States; Remote; USD 160,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement plan options

Paid time off

Company holidays

Executive compensation package

Job summary

Tata Capital ATM is seeking an experienced Chief Marketing Officer to lead the company’s marketing strategy, enhance brand positioning, and drive sustainable growth. This executive will oversee demand generation, digital marketing, and market research while aligning marketing with sales and product success.

The ideal candidate brings strategic vision, strong commercial judgment, and hands-on leadership to build teams, implement measurable processes, and improve market reach, engagement, and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 12+ years progressive marketing experience with significant leadership responsibility.
• 5+ years leading marketing teams or major functions.
• Experience developing and executing strategies driving measurable growth.
• Strong brand management, demand gen, digital marketing and GTM expertise.
• Experience managing budgets, campaigns, analytics, and resources.
• Ability to align marketing with sales objectives and business priorities.
• Analytical skills to translate data into actionable strategies.
• Excellent written, verbal, and executive communication.
• Ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience with marketing automation, CRM, analytics, and campaign systems.
• Leadership, team development, and remote work management.

Responsibilities

• Develop and execute the company’s overall marketing strategy aligned with revenue goals.
• Set marketing priorities, annual plans, budgets, targets, and metrics.
• Lead brand strategy, messaging, and cross-channel consistency.
• Oversee demand generation, lead acquisition, and customer engagement programs.
• Create integrated campaigns across digital, content, email, social, events, and more.
• Collaborate with Sales to align marketing with pipeline and revenue targets.
• Direct market research, customer analysis, and competitive intelligence.
• Identify new markets, segments, and channels for growth.
• Oversee digital marketing, website performance, SEO, content and tech.
• Establish dashboards and reporting to measure ROI and performance.
• Monitor CAC, conversion, pipeline contribution, and campaign ROI.
• Manage budgets, agencies, and external partnerships.
• Work with Product and Customer Success on positioning and GTM.
• Develop consistent messaging and value propositions.
• Oversee product launches and integrated go-to-market plans.
• Evaluate tools, platforms, and emerging tech for efficiency.
• Set processes, standards, and performance expectations.
• Present results and strategic recommendations to executives.
• Recruit, coach, and develop marketing talent and a high-performance team.
• Ensure compliance with brand standards and legal requirements.

Skills

Strategic marketing

Marketing leadership

Brand management

Demand generation

Digital marketing

Customer acquisition

Go-to-market strategy

Budget management

Analytics

CRM platforms

Marketing automation

Leadership

Education

Bachelor’s degree in Marketing/Business

MBA or advanced degree (preferred)

Tools

Salesforce

HubSpot

Google Analytics

Marketing automation systems

Job description

Chief Marketing Officer

Location: Remote — United States

Employment Type: Full-Time

Department: Marketing / Executive Leadership

Reports To: Chief Executive Officer

About the Role

We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead the company’s overall marketing strategy, strengthen brand positioning, and drive sustainable business growth.

The Chief Marketing Officer will oversee marketing strategy, demand generation, brand development, digital marketing, customer acquisition, market research, and marketing performance. Working closely with executive leadership and teams across Sales, Product, Finance, and Customer Success, this leader will ensure that marketing initiatives support the company’s commercial objectives and long-term growth strategy.

The ideal candidate combines strategic vision with strong commercial judgment, analytical capabilities, and hands‑on leadership experience. This individual will build effective marketing programs, develop talented teams, and establish measurable processes that improve market reach, customer engagement, and marketing return on investment.

Key Responsibilities

• Develop and execute the company’s overall marketing strategy in alignment with business goals and revenue objectives.
• Establish marketing priorities, annual plans, budgets, performance targets, and measurement frameworks.
• Lead brand strategy, market positioning, corporate messaging, and brand consistency across channels.
• Oversee demand generation, lead acquisition, customer engagement, and marketing programs that support business growth.
• Develop integrated marketing campaigns across digital, content, email, social media, events, and other relevant channels.
• Partner with Sales leadership to align marketing initiatives with pipeline development, lead quality, conversion, and revenue targets.
• Direct market research, customer analysis, competitive intelligence, and industry trend assessments.
• Identify new market opportunities, customer segments, and channels for business expansion.
• Oversee digital marketing strategy, website performance, search marketing, content development, and marketing technology.
• Establish marketing performance metrics, dashboards, and reporting processes to evaluate campaign effectiveness and business impact.
• Monitor customer acquisition costs, conversion rates, marketing pipeline contribution, campaign performance, and return on investment.
• Manage marketing budgets, resource allocation, agency relationships, and external marketing partnerships.
• Work with Product and Customer Success teams to strengthen product positioning, customer communications, retention initiatives, and go-to-market execution.
• Develop consistent messaging and value propositions for target audiences, products, and services.
• Oversee product launches, go-to-market plans, and integrated campaigns for new offerings or market initiatives.
• Evaluate marketing platforms, analytics tools, automation solutions, and emerging technologies to improve efficiency and effectiveness.
• Establish clear marketing processes, campaign standards, planning practices, and performance expectations.
• Present marketing results, market insights, budget performance, and strategic recommendations to executive leadership.
• Recruit, lead, coach, and develop marketing professionals while building a collaborative, performance‑oriented organization.
• Ensure marketing communications and campaigns follow applicable company policies, brand standards, and relevant legal requirements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 12+ years of progressive marketing experience, including significant leadership responsibility.
• 5+ years leading marketing teams, departments, or major marketing functions.
• Demonstrated experience developing and executing marketing strategies that support measurable business growth.
• Strong understanding of brand management, demand generation, digital marketing, customer acquisition, and go‑to‑market strategy.
• Experience managing marketing budgets, campaign performance, analytics, and resource allocation.
• Proven ability to align marketing initiatives with sales objectives and broader business priorities.
• Strong analytical skills and the ability to translate market data into actionable strategies.
• Excellent written, verbal, presentation, and executive communication skills.
• Demonstrated ability to lead cross‑functional initiatives and influence senior stakeholders.
• Experience with marketing automation, CRM platforms, digital analytics, and campaign management systems.
• Strong leadership, team development, and organizational management capabilities.
• Ability to manage multiple priorities in a dynamic, remote work environment.

Preferred Qualifications

• MBA or advanced degree in Marketing, Business Administration, or a related discipline.
• Experience as a Chief Marketing Officer, Vice President of Marketing, or senior marketing executive.
• Experience in technology, SaaS, software, professional services, or another B2B or growth‑oriented industry.
• Experience developing integrated marketing programs across multiple channels and customer segments.
• Familiarity with platforms such as Salesforce, HubSpot, Google Analytics, marketing automation systems, and business intelligence tools.
• Experience building marketing functions, refining go‑to‑market strategies, or supporting organizational growth.
• Knowledge of customer lifecycle marketing, account‑based marketing, conversion optimization, and marketing attribution.
• Experience managing external agencies, strategic partners, and marketing vendors.
• Experience leading remote or geographically distributed marketing teams.

Executive Leadership Responsibilities

The Chief Marketing Officer will serve as a member of the company’s senior leadership team, providing strategic direction for marketing and contributing to overall business planning.

This leader will work closely with the CEO and other executives to align marketing investment with company priorities, strengthen the organization’s market position, and support sustainable revenue growth. The CMO will also establish clear performance expectations, develop future marketing leaders, and ensure that marketing decisions are guided by customer insights, business data, and measurable outcomes.

What Success Looks Like

Success in this role will include:

• A clear marketing strategy aligned with company objectives.
• Stronger brand positioning and consistent market messaging.
• Improved lead quality and measurable contribution to the sales pipeline.
• More effective customer acquisition and marketing campaign performance.
• Better visibility into marketing expenditure, conversion rates, and return on investment.
• Strong collaboration between Marketing, Sales, Product, and Customer Success.
• Successful execution of product launches and go‑to‑market initiatives.
• Improved use of marketing technology, analytics, and automation.
• A scalable marketing organization with clear processes and performance standards.
• Sustainable improvements in market reach, customer engagement, and business growth.

Work Environment

This is a fully remote position available to candidates located within the United States. The role requires regular collaboration with executive leadership and cross‑functional teams through video conferencing, digital collaboration platforms, marketing systems, and other online communication tools.

The successful candidate should be comfortable leading a distributed team, managing strategic priorities, and balancing long‑term marketing planning with day‑to‑day business needs.

Compensation and Benefits

The company offers a competitive executive compensation and benefits package based on experience, qualifications, location, and role responsibilities. The package may include base compensation, performance‑based incentives, medical, dental, and vision coverage, retirement plan options, paid time off, company holidays, and other employee programs, subject to company policy and eligibility.