VP of Marketing & Ecommerce Growth

Festival Foods; De Pere (WI); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Associate Discount 15% on groceries

Weekly pay and premium pay for Sundays

Vision & Dental Insurance

401(k) with company match

Parental leave

Job summary

Festival Foods is seeking a visionary VP of Marketing and Ecommerce based at our Green Bay area offices to lead omni-channel marketing, ecommerce P&L, and digital strategy. This role drives growth, brand differentiation, and guest engagement across multiple channels.

The VP will own end-to-end marketing programs, collaborate with Merchandising, IT, Finance, and Store Leadership, and report to the COO.

Qualifications

• 15+ years of progressive marketing and e-commerce experience, with at least 5+ years in a senior executive leadership role managing large teams.
• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Direct, proven experience managing an e-commerce P&L, financial modeling, budget optimization.
• Proven track record leading integrated multi-channel campaigns across digital marketing, loyalty platforms, mobile apps, SEO, and in-house print operations.
• Deep knowledge of digital marketing tools, web analytics, martech stacks, performance measurement frameworks, and modern e-commerce platforms.
• Demonstrated Servant Leader whose values align with Festival Foods’ Mission, Values, and Boomerang Basics.
• Exceptional written and verbal communication skills with ability to influence stakeholders at all levels.

Responsibilities

• Provide short- and long-term strategic vision for Marketing and Ecommerce.
• Shape marketing priorities with executive leadership and define KPIs, timelines, and deliverables.
• Lead integrated omni-channel marketing strategies aligned with enterprise goals.
• Oversee cross-functional marketing operations, loyalty, and digital channels.
• Ensure local relevance across Festival Foods markets to drive sales and guest experience.
• Develop budgets and optimize ROI across channels.
• Represent Festival Foods at industry events and vendor partnerships.
• Mentor and develop a high-performing marketing team.

Skills

Marketing leadership

E-commerce leadership

Strategic planning

Cross-functional collaboration

Data-driven decisions

Education

Bachelor's degree in Marketing or Business Administration

Tools

Martech stacks

Web analytics

SEO/SEM

Job description

Festival Foods is seeking a visionary VP of Marketing and Ecommerce based at our Green Bay area offices to lead omni-channel marketing, ecommerce P&L, and digital strategy. This role drives growth, brand differentiation, and guest engagement across multiple channels.

The VP will own end-to-end marketing programs, collaborate with Merchandising, IT, Finance, and Store Leadership, and report to the COO.